Ross Shafer is Emmy award winning Television host, comedian, author, and popular keynote speaker on the subjects of market relevance, growing market share, and shifting customer trends.

Ross Shafer

How to Find Customers

You want to start a small business but you don’t know how to get your products or services to market. This week is Part Two of my “How to Start a Small Business” series …how to find customers who will buy what you’re selling. The most common mistake for people who start a business is to think they will automatically be successful.

Ross Shafer

How to Sell to Millennial’s

Are you trying to sell to Millennial’s; the largest demographic in the world? Then, I want to talk about how you can do a better job selling to Millennial’s. This week interviewed multi-generational expert Cam Marston. Cam and I have known each other for years. His business and mine have grown in a somewhat parallel path and Cam is a guy I’ve wanted as a guest on my blog for a long time.

Ross Shafer

How to Overcome Intimidation

Do you get intimidated when you have to make a pitch to the Big Client? This week I want to talk to you about overcoming the feeling of being intimidated when you’ve finally landed a meeting with that major client. You want a sale but you don’t want to look – or sound stupid. Lets say you’re trying to convince a BIG retail chain or a major distributor to do business with you.

How to Bounce Back from Failure – Alec Baldwin

I want to talk about people who were on top of the world…but got knocked down hard…and THEN came back stronger than ever. Today, I have a bounce–back story of resilience that will surprise you..and hopefully inspire you. I should tell you I’m doing this story from my room at the Cosmopolitan Hotel in Las Vegas – where I just interviewed actor and activist Alec Baldwin. We talked for an hour, in front of 2,300 people.

Are You a Trend Setter?…Or a Trend Follower?

I think we spend too much time trying to “set trends” and be original…unless you are a pure “artist.” Artists create and express themselves without considering the commercial value of their art. I admire that kind of innate originality. However, ff you want to be intentionally successful in enterprise, you will do well to watch for trends and find a way to leverage the trend for your own commercial success.