“Absolutely Necessary” will be a career-long resource for business leaders and team members who want to become an important contributor – a valued voice to any organization. Shafer and Burger have researched hundreds of companies to unearth those traits and strategies that makes a person valuable to a company. Readers will take away bulletproof tactics that will put them in high demand.You will go away with a clear understanding of which Big Data and which Digital Marketing will be the revenue engines of the future.
In troubled times, businesses need to shake off their uncertainty and look around. Previously intimidating competitors are often hamstrung by inflexible business models and unable to accommodate shifts in the market. As consumer habits change to reflect new economic realities and cultural trends, huge chunks of the market go up for grabs. And that’s when smart companies who are paying attention can step up and “steal” their share.
Best practices are a moving target and the subtitle, Twelve Reasons Smart Organizations Thrive In ANY Economy, perfectly describes what’s inside this book. Ross Shafer is a highly respected and sought after keynote speaker/trainer/consultant who has carefully documented why some organizations succeed and others fail.
How dare I challenge you to ignore the advice of your friends, your family and your loved ones? What gives me the right to encourage you to question the wisdom of relationship Diva, Dr. Laura, or the motivational maven, Tony Robbins, or even the former field general of GE, Jack Welch? Worse, how could I possibly pick on the nice man whose asked millions of people worldwide the question, “Who Moved Your Cheese?”
The Customer Shouts Back! takes an unflinching look at the dismal state of customer service – and how to fix it. After dissecting 1,000 complaints gleaned from websites and blogs worldwide, you’ll read the comments of real customers when the transaction went badly.
Customer Empathy is far different from customer service. Customer Empathy is the art of seeing the transaction through the customer’s eyes. It’s thinking about the customer’s fears, anxiety, and trying to understand their previous transaction experiences (good and bad) before they’ve met you.