Ross Shafer

Grey Space

Your life will be judged by the thousands of decisions you have made. Some decisions will be as easy. Some will be hard. Others live in what is called GREY SPACE. Come back in five seconds and I’ll explain how to manage the GREY SPACE. RLC . Ross Shafer here and I want to talk to you about GREY SPACE…those times when ambiguity causes your decision making to freeze up.

Ross Shafer

What Is A Buyers Secret Motive?

Do you really know why people are buying from you? Thanks for finding the relevant leaders club where I offer ideas and innovations to help you make more money for your company…and personal growth for yourself. Today I want to talk about your buyer’s TRUE motives for spending their money with you – because sometimes the customer research we pay for…isn’t the truth.

Ross Shafer

What’s the Next Gold Rush?

If you are obsessed with finding new opportunities…or you’re thinking of changing careers…I want you to know about the next Gold Rush. RLC. Thanks for finding the relevant leaders club where I offer ideas and innovations to help you make more money for your company…and personal growth for yourself. Today I’m doing this report from home because I want to talk about what I see as the next prime opportunity for YOUR company and for YOU.

Ross Shafer

How to Beat Amazon

Ross Shafer here and I got into this room before the audience so I could shoot today’s lesson. There will be 900 small business owners in here and I’ll be talking to them about how to beat Amazon. As some of you know, I’m a management consultant and convention keynoter who also writes books about who succeeds, who fails, and why.

Ross Shafer

Why Are Clubs and Associations Dying?

in this episode I want to talk about the evolution in the ways Your Customers WANT to be served. Last week, I was lucky enough to spend time with a company called NICE –…NICE has a groundbreaking Cloud-Based software suite called CXONE – that will help you perfect the customer experience…which you need to do because 80% of customers will bail on you after just ONE bad experience…now I have to tell you that I am not being paid to say this.

Ross Shafer

Is Your Company Future Proof?

in this episode I want to talk about the evolution in the ways Your Customers WANT to be served. Last week, I was lucky enough to spend time with a company called NICE –…NICE has a groundbreaking Cloud-Based software suite called CXONE – that will help you perfect the customer experience…which you need to do because 80% of customers will bail on you after just ONE bad experience…now I have to tell you that I am not being paid to say this.

Ross Shafer

What Keeps 28 Million Small Businesses Up at Night?

I have a list. Now, I would usually urge you to subscribe to my YouTube channel right now… but like I advise senior leaders, “Go to the wrong meetings…learn what’s happening outside of your industry because you’ll find a lot of profitable advice from unlikely sources.” I feel the same way about this blog. If you want to stay relevant, try other business-related blogs.