Ross Shafer is Emmy award winning Television host, comedian, author, and popular keynote speaker on the subjects of market relevance, growing market share, and shifting customer trends.

The Hard Case for Patient Empathy

Patients today live in a world of stress, heartache, and daily disruptions. Now more than ever, they need the empathy and understanding of their physicians, nurses, and healthcare providers. Who is Winning a Patient’s Trust Today? The hospitals and medical practices who continue to win market share and patient loyalty know something most don’t. When…

How to be a Paid Speaker

Dear Man, Woman, Relative, Teacher or Friend Who Wants To Speak Professionally, I’ve done a lot of seemingly dumb things in my life. Stand-up comedian, house painter, pet shop owner, TV host, radio personality, and spent most of those years…respectfully unemployed. But through persistence and dedication (to my core interests and values) I stumbled my…

How to Tell Great Stories

WHO SHOULD READ THIS ARTICLE? I am writing this for motivational speakers who want to find an endless supply of stories they can use to encourage other people. I include in the list of “motivational speakers,” professional orators, pastors, priests, rabbis, attorneys, teachers, professors, lecturers, salespeople, parents, and anyone else who intends to influence behaviors…

Ross Shafer

Grey Space

Your life will be judged by the thousands of decisions you have made. Some decisions will be as easy. Some will be hard. Others live in what is called GREY SPACE. Come back in five seconds and I’ll explain how to manage the GREY SPACE. RLC . Ross Shafer here and I want to talk to you about GREY SPACE…those times when ambiguity causes your decision making to freeze up.

Ross Shafer

What Is A Buyers Secret Motive?

Do you really know why people are buying from you? Thanks for finding the relevant leaders club where I offer ideas and innovations to help you make more money for your company…and personal growth for yourself. Today I want to talk about your buyer’s TRUE motives for spending their money with you – because sometimes the customer research we pay for…isn’t the truth.

Ross Shafer

What’s the Next Gold Rush?

If you are obsessed with finding new opportunities…or you’re thinking of changing careers…I want you to know about the next Gold Rush. RLC. Thanks for finding the relevant leaders club where I offer ideas and innovations to help you make more money for your company…and personal growth for yourself. Today I’m doing this report from home because I want to talk about what I see as the next prime opportunity for YOUR company and for YOU.