Based upon the YouTube hits (or lack of) that I got, this is the most unpopular blog I’ve written. Either people didn’t like the advice or they wouldn’t admit they hate their job that much. So, this is my second chance to get your opinions. Watch the video and comment if you want. Truth only, please.
Ah I know what you want. You want Instant credibility with your clients and customers. Today, I want to talk about how you can achieve instant credibility…even in a business where you have no experience or track record. I was at the Natl. Portable Storage conference this week and I met an enterprising woman I’ll call Emily.
I want to talk about people who were on top of the world…but got knocked down hard…and THEN came back stronger than ever. Today, I have a bounce–back story of resilience that will surprise you..and hopefully inspire you. I should tell you I’m doing this story from my room at the Cosmopolitan Hotel in Las Vegas – where I just interviewed actor and activist Alec Baldwin. We talked for an hour, in front of 2,300 people.
I think we spend too much time trying to “set trends” and be original…unless you are a pure “artist.” Artists create and express themselves without considering the commercial value of their art. I admire that kind of innate originality. However, ff you want to be intentionally successful in enterprise, you will do well to watch for trends and find a way to leverage the trend for your own commercial success.
Are you insecure about an area of your life? Are you trying to keep your insecurity a secret? I might have some insight for you. This week I want to talk about your insecurities…and more specifically how to “manage” them. The fact is, you might not fully conquer your fear of not being smart enough, not skinny enough, not wealthy enough, or not talented enough. However, I would argue that regardless of what YOU think are your shortcomings, you can still be an inspiring leader or parent. I can say that because I’ve met a lot of successful people…with low self-esteem.
Are you worried that technology will eventually replace you and your job? What about artificial intelligence? Should we be afraid of robots taking over? This week I’m going to interview Scott Klososky. Scott is one of the world’s hottest Technology Thought leaders on Artificial Intelligence and the Love/Hate relationship smart people and smart companies have with technology. First let me start by telling you that tech guru Scott Klososky grew up poor – and has less formal education than YOU DO.
This week I interview Reggie Rivers…a phenomenal entrepreneur who played six seasons as a running back for the Denver Broncos NFL team. Reggie never thought he would ever play in the NFL. He wasn’t drafted but his attitude and unusual mind-set made him relaxed enough to compete at the highest levels. He has used that same attitude “trick” to achieve the highest heights in the corporate world. You will love hearing how YOU can make a minor shift in your thinking to achieve greatness.
Today I want to talk about business consultants. Have you ever wondered if you should hire one? Consultants charge a lot of money (me included) to come in and analyze what’s wrong, what’s right, and boost the confidence of your own strengths. But sometimes you just need the last part. You need to hear some common sense from someone you respect…and who isn’t threatening or condescending.
Does your brand have a strong enough “story” that your product or service sells itself? A strong brand story stirs emotions in people…gives people a compelling reason to buy. And the story has to be simple and powerful enough so that you can’t wait to repeat the story to your friends. If a brand causes you to “feel something” there is a good chance you will become an UNPAID salesperson for the brand.
You know how we’ve been told, “Never Judge a Book by Its cover? Well THAT’s wrong and I’ll tell you why. Sometimes a book or product doesn’t sell because you haven’t communicated the purpose well enough. It’s marketing that I want to talk about today. How do you get people to pay attention to YOU. First, what you sell has to be in high demand…and quickly communicated. I love old newspaper ads that get to the point. Headache? Instant Cure.