Ross Shafer

Do You Still Matter?

Do you still matter? I’m sure you matter to your family – but do you matter to your employer or to your market? If you’re starting to feel vulnerable then I’ll break the news to you. It’s possible you just aren’t relevant anymore…and none of you friends have the courage to tell you. So how did you become irrelevant? You don’t know, do you? You used to be the go-to person…and now you’re not.

Ross Shafer

How Do The Best Salespeople Sell?

Why are some people great Salespeople and others aren’t? You may think you know the answer…but I think I can surprise you. If you’re in sales, you have probably been motivated to buy books and watch videos and study sales systems; which I’m sure are all very good… but I prefer to hear the real-world stories of people who don’t just write about it…but are cashing big paychecks DOING IT.

Ross Shafer

How to Find Customers

You want to start a small business but you don’t know how to get your products or services to market. This week is Part Two of my “How to Start a Small Business” series …how to find customers who will buy what you’re selling. The most common mistake for people who start a business is to think they will automatically be successful.

Ross Shafer

How to Sell to Millennial’s

Are you trying to sell to Millennial’s; the largest demographic in the world? Then, I want to talk about how you can do a better job selling to Millennial’s. This week interviewed multi-generational expert Cam Marston. Cam and I have known each other for years. His business and mine have grown in a somewhat parallel path and Cam is a guy I’ve wanted as a guest on my blog for a long time.

Ross Shafer

How to Overcome Intimidation

Do you get intimidated when you have to make a pitch to the Big Client? This week I want to talk to you about overcoming the feeling of being intimidated when you’ve finally landed a meeting with that major client. You want a sale but you don’t want to look – or sound stupid. Lets say you’re trying to convince a BIG retail chain or a major distributor to do business with you.