I spoke at a big Auto Body Paint convention and learned that (for years) PPG was the world’s leading oil-based auto paint supplier. But when their scientists created a superior paint color match water-borne paint, they knew they had to retrain thousands of body shop painters. Realistically, that meant investing 10-12 months with each painter…and…
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Our clients frequently asked this question, “What can we offer our customers and clients as a Value-Add?” Well, Value-Add means you want to offer a bonus that your competitors don’t. First, if you are already offering great service, authentic empathy, and a sense of customer urgency…then we answer, “give people FREE WI-FI – It’s cheap…
Ross Shafer’s newest book (Grab More Market Share) was written for any CEO, President, Manager, or business owner who wants to garner more market share in a flat (or declining) economy. Face it, even the world’s best experts have no idea when (or if) the economy will “rally.” So stop waiting. If the entire economy…
Too many business owners and managers ONLY attend the conferences and conventions within their own industry. They only listen to industry “experts.” That’s fine but if that’s how you get your information you are missing out on an entire world of great ideas. What’s worse is that you may be robbing yourself of finding innovations…