In a world gone high-tech, how can a company almost 100 years-old, that produces simple, red wagons possibly thrive, let alone survive? I’m talking about this.The Radio Flyer wagon. I’ve owned one of these toys since I was too young to get in it by myself. Today, the company that makes this wagon is rolling…
Hi, this is Ross Shafer and I want you to stay with me because I have a metaphor success story that applies to you! I’m reporting today from Gondola #1 in Vail, Colorado. Vail is one of the world’s most desirable ski resorts. People spend thousands of dollars just to get here…and when they do…they…
Hey like it or not… Your customer is becoming more demanding than ever before. Oh they’ll buy from you as long as THEY can do it on THEIR schedule…which usually means RIGHT NOW! That being said, I’ve got a riddle for you..I just shopped from a retailer who is open 24 hours – has no employees…
Have you ever been asked to do something you weren’t qualified for…and you said NO because of fear? Well, after this story maybe next time you’ll say YES. This is exactly what happened to my friend speaker/author, Dr. Nido Quebin. The board of struggling High Point University in North Carolina asked Quebin to be their…
Here’s a fun question for you… What do YOU own that people want? Would someone want your exotic car? Your Hugo Boss wardrobe? People notice good taste…and style experts say what defines your taste more than cars or clothes… is in the kind of original art you hang in your home. I’ve always liked art,…
Ross Shafer for the Relevant Report…and I’m staying at the Lowe’s Coronado Bay Resort near san Diego, California. It’s beautiful here with the seagulls and boats. But today I want to talk about details. Tiny details that matter; especially when you’re trying to make a good impression on a client or top customer. I’m here…
Michael Burger with The Relevant Report coming to you from my hotel bathroom…more on that in a moment…I’m always looking out for people and companies that innovate, well I found a very smart and sobering guy doing just that…Vegas Baby! A town known for fun excess, and the occasional hangover. Come on, if you’ve not…
What’s your greatest fear? Speaking in front of a 1000 employees? Telling CNBC you missed your quarterly numbers? How about planning a birthday party for 15 screaming 9 year olds? Look I can’t help you with the first 2, but the last one? Problem solved. This is Game Truck! It’s a 35’ trailer filled with…
I just heard the men’s personal care and grooming market will hit $33 billion in sales by 2015. Smart companies are leveraging into that trend…I found a salon doing just that and I thought we’d check it out together. This is the Dean Anthony salon in Long Beach California, where they’re doing lots of little…
Hi, this is Pat Cashman for the Relevant Report. Remember back in the 70’s and 80’s when Kodak put on those wonderful TV commercials? You know, the ones filled with emotion and memories that almost made you cry? They weren’t really about [selling] film at all? But in 1975, one of the Kodak engineers came…