Old People Have the Money You Want

I just spoke to a company called Smith & Nephew. They are a company that makes artificial hips and knees and shoulders. A lot of people are buying these replacement parts because they want to be active seniors…people over 55 years old. Instead of worrying about which demographic to go after, think about who has the most money…the most disposable income. In fact, there are over 85,000 people in America over 100 years old. They have money and they want to stay active. We would love to get your comments regarding your experiences with the older demographic. This is Ross Shafer for the Relevant Report ™.