How to Make Your Business Last Longer Than 15 Years
Today I want to talk to you about what you can do to sustain your business for longer than 15 years. I picked 15 years because that is the average length of time a company is able to stay on the S & P 500 list today. (in 1980 the average age of an Standard & Poors 500 company was 48 years) But a 15 year lifespan means that a company falls off the S & P 500 list every two weeks. 75% of the S & P will turnover in just 11 years.