Do You Make It Easy (Or Hard) For People To Buy From You?
This week I want to talk about how about a simple question. Do you make it easy for people to buy from you…or do you make it hard? Look, I know you have demands coming at you from all sides because, as leaders, we’re expected to drive growth, manage people, and cut costs. If revenue is lagging – or costs are escalating, we call a meeting and strategize, we buy industry research, and we hire third-party companies to compile Big Data.