The Customer Is Always…Vulnerable

Forget the tired, old adage; “The customer is always right!” It’s just not true…or even relevant, anymore. Replace it with, “The customer is always…Vulnerable.” Customers feel vulnerable, helpless, out of control, and anxious. That was the clear message we got from them when we dissected 1,000 random customer complaints we found on customer complaint web…

Are You Relevant…To Women?

If you aren’t meeting your sales projections…or losing your market share, chances are you aren’t relevant to the most important sex. Women. Women. Women. So much has been written about the powerful female consumer you would think the “men folk” in your company would realize that women are the root of all profits. Yet, still…