This is Ross Shafer reporting from Vienna, Austria; where I have just heard the Vienna Boys Choir. Imagine this group from a “brand perspective.” The Vienna Boys Choir has been performing for 500 years! How does a brand last 500 years!? Extreme Excellence. Thousands of boys ten-to-thirteen years-old audition for these roles and only the…
Have you ever been asked to do something you weren’t qualified for…and you said NO because of fear? Well, after this story maybe next time you’ll say YES. This is exactly what happened to my friend speaker/author, Dr. Nido Quebin. The board of struggling High Point University in North Carolina asked Quebin to be their…
Here’s a problem that probably keeps you up at night. What do you do about those people in your organization who aren’t productive? The ones who are just not pulling their own weight? I’ll pass along a profound tip I learned from Jack Welch – the former CEO of General Electric…which is incidentally the largest…
Ross Shafer’s newest book (Grab More Market Share) was written for any CEO, President, Manager, or business owner who wants to garner more market share in a flat (or declining) economy. Face it, even the world’s best experts have no idea when (or if) the economy will “rally.” So stop waiting. If the entire economy…