Ross Shafer is Emmy award winning television host, comedian, author, and popular keynote speaker on the subjects of market relevance, growing market share, and shifting customer trends.
Hi! Ross Shafer for the Relevant Report, and I am about you make you a rock star at your next sales presentation. Hopefully you have gotten your world-class graphics together…and even more hopeful that you are NOT going to be using a flip chart or white board like the one you see here. Maybe you’ve upgraded…
Hi Ross Shafer for the Relevant Report and I am in the Bahamas…Nassau…Paradise Island….and that is the Atlantis hotel in the background. So why would I be reporting from here? I’ll tell you why. Just a few years ago it was unheard of for an organization or company to hold a meeting at an expensive, exotic…
Ross Shafer for the Relevant Report. Today, I want to talk about how to conquer burnout…in your job or career. If you’re feeling burned out at work it is probably because you’re being asked to work ridiculous hours – nights – weekends – holidays – and every day you come home exhausted; virtually paralyzed to…
I want to tell you about a true American success story…born from noticing the obvious. Recently at a Denny’s Franchise Owner’s meeting I met a young man named Glenn Beattie. Glenn scraped together enough money to buy a Denny’s restaurant in Phoenix, Arizona. He wasn’t afraid he’d lose money because he had noticed something obvious…
Hi Ross Shafer with the Relevant Report. I just got into the Orlando airport and, on my flight, I was sitting next to a woman who I would guess was between 75 ad 80 years old. She was coming to Orlando to visit her grandkids. A man on the other side of us struck up…
Ok, this is my last Relevant Report from Vienna, Austria. I have to say that I was struck by the vast history and influence of this country… a country that brought the world Mozart, Beethoven, Licht, Strauss, Sigmund Freud, and the world’s greatest movie star, Arnold Schwarteznegger? But instead of thinking about what Austria has brought…
This is Ross Shafer reporting from Vienna, Austria; where I have just heard the Vienna Boys Choir. Imagine this group from a “brand perspective.” The Vienna Boys Choir has been performing for 500 years! How does a brand last 500 years!? Extreme Excellence. Thousands of boys ten-to-thirteen years-old audition for these roles and only the…
Have you ever been asked to do something you weren’t qualified for…and you said NO because of fear? Well, after this story maybe next time you’ll say YES. This is exactly what happened to my friend speaker/author, Dr. Nido Quebin. The board of struggling High Point University in North Carolina asked Quebin to be their…
How do you get ahead at a big company? Are the odds too high to be the top dog? If that’s what you think I’ve got something inspiring for you. I was the Keynote speaker at a recent Verizon Wireless meeting in Newark, NJ where an impressive woman spoke before I went on. Her name…
Here’s a problem that probably keeps you up at night. What do you do about those people in your organization who aren’t productive? The ones who are just not pulling their own weight? I’ll pass along a profound tip I learned from Jack Welch – the former CEO of General Electric…which is incidentally the largest…