This is Ross Shafer reporting from Vienna, Austria; where I have just heard the Vienna Boys Choir. Imagine this group from a “brand perspective.” The Vienna Boys Choir has been performing for 500 years! How does a brand last 500 years!? Extreme Excellence. Thousands of boys ten-to-thirteen years-old audition for these roles and only the very best in the country make the cut. There are actually four Vienna Boys Choir ensembles that tour the world. Want to have your brand last 500 years? Then, you have to live up to your brand promise EVERY SINGLE TIME…no mistakes…no disappointment ever.
This is Ross Shafer for the Relevant Report…reporting from Vienna, Austria