Funny.Business.
Let’s Get Together and Laugh About Business Again.

If you want your attendees to leave your meeting energized, Ross Shafer brings hilarity to the joys of doing business! This wall-to-wall funny keynote tracks Ross’s outrageous rags-to-riches tale (selling fireworks on Indian Reservations – to touring as a standup comedian – to hosting a hit ABC-TV Game Show). Imagine hearing behind-the-scenes “show business” secrets…as well as eye-popping corporate success stories from his 3,000+ clients. Your audience will not only howl at his jokes & stories…but they’ll go home with real-world tactics to spark their entrepreneurial spirit.

Can't We Just Laugh Again?

HOW WILL YOU STAY RELEVANT IN 2025?

In this wildly entertaining keynote (that benefits from Ross’s experiences in Comedy, Television, and owning (23) businesses) you will learn how to future-proof your company while energizing your team members. Ross has written (10) books and studies (18) different industries so he is able to share current success stories re: hiring, retaining, motivating, customer expectations, innovation, creativity, market share growth, and sustaining business relationships.

Since we all know that relevance is a moving target, Ross unveils inspiring case studies that span the landscape of retail, manufacturing, B2B, HVAC, construction, technology, and healthcare.

CUSTOMER LOYALTY IS OBSOLETE:

Forget about WOW-ing the customer. Research shows that customer loyalty scores go up by eliminating the POW MOMENTS from every transaction. (POWS are the gut punches the customer experiences when we fail or disappoint them). All the work we invested to create WOWs can be discarded by a single POW. Think of this in terms of a love relationship: You get flowers, love notes, and constant attention by your partner…yet every effort to establish goodwill can be decimated by one incident of cheating. In this highly entertaining and inspiring presentation, Ross will share the simple blueprint he developed to help his clients dramatically escalate their customer experience scores.