How to Sell to Millennial’s
By leadership author and keynote speaker Ross Shafer
Are you trying to sell to Millennial’s; the largest demographic in the world? Then, I want to talk about how you can do a better job selling to Millennial’s. This week interviewed multi-generational expert Cam Marston. Cam and I have known each other for years. His business and mine have grown in a somewhat parallel path and Cam is a guy I’ve wanted as a guest on my blog for a long time. Cam studies demographic trends – and then organizes his research into generational groupings. As an example he was recently with Cigna Healthcare.
Cigna wanted to know how the next generations will consume healthcare. His clients range from companies like Cigna to Carrier Air Conditioning to General Electric and every other major company on the planet. Besides that, you’ll like him. Please click on the Video Link above to see the full interview
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Ross Shafer is the author of (9) popular business books and (14) human resource training films. In a former career Ross won (6) Television Emmy awards for his work as a TV host, writer, and producer. Today, Ross is a sought after keynote speaker and consultant for Fortune 500 companies worldwide.