How to Do Live Streaming
By leadership author and keynote speaker Ross Shafer
Hi everybody Ross Shafer here and many of you have told me you want to start doing FACEBOOK LIVE streaming or Twitter PERISCOPE streaming. It’s a great idea whether you want to become a social media personality – or if you want to keep in touch with your clients and LIVE streaming VIDEO can be explosive if you want to promote a new product or do video tours of your location. BUT, you have to know how to make your LIVE stream compelling to watch. Your feed has to be interesting because YOUR followers are judging you against network quality TV shows. If you’ve ever watched an amateur streaming feed you know that most of the so-called LIVE BROADCASTS usually start slow – with only a couple of people watching – and the person doing the stream rambles on and on about nothing – to stall, thinking the longer the feed lasts, the more people will want to join. It doesn’t work that way. Stalling makes you look lame and people will drop off because nothing cool is happening. You have to deploy specific actions to get a big crowd to join the feed right away…so your followers will start interacting with each other – in anticipation of what your feed is about. You must avoid making rookie mistakes so that your followers don’t start bailing on your broadcast or worse, they leave negative Emojis that can hurt your future broadcasts. Teaching you how to be a better LIVE STREAMER is my wheelhouse. I’ve been a talk and game show host on four different TV networks. And there are easy-to-learn broadcasting skills that apply directly to creating a LIVE streaming video feed. I want to teach you how to promote a LIVE feed so that you already have followers in your QUE before you start. I’ll teach you ‘what to say’ in the first 30 seconds to keep everyone glued to your feed. I’ll also coach you about what you should NEVER say during your feed. I’ll show you how to attract new followers…and how keep your audience engaged with each other throughout your broadcast. And, don’t think you need to buy new camera equipment to do this. It doesn’t matter if you’re shooting on a smart phone or a tablet; I’ll give you tips about lighting, sound, wardrobe, and camera angles that will make you look your best on YouTube, Facebook, ZapStream, Twitch, and Persiscope. Also, I’ve had a lot of success getting ideas and campaigns to Go Viral so I’ll teach you what you can do to make THAT happen. OK, there are two ways you can get this coaching. I can either come to your company and conduct a session OR you can attend one of my private sessions in Denver. Just let us know what you want to do and we’ll set you up for success using these incredible social media tools.
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