Ross Shafer is a frequent Technology and Telecom keynote speaker for companies who want to inspire their sales and support teams and/or help their User Groups to better understand (1) How to sell their products/services and (2) How to drive customer satisfaction scores.

WHAT DOES ROSS BRING TO THE CONVERSATION?
As a 6-time Emmy winner for his work in comedy and talk show broadcasting, tech keynote, Ross Shafer, has also had a secret career of buying and selling distressed companies (23 to date). He has written (9) books on leadership, motivating excellence, personal development, and market relevance.

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Ross Shafer: Tech & Telecom
  • WOW-ing The Customer Does NOT Drive Loyalty: Technology keynote audiences will be stunned to learn that Wow-ing the customer does not increase customer loyalty. However, eliminating the POW moments DOES create long-time customers. POWs are the unforgivable gut punches delivered when we make repeated mistakes, break our brand promises, or disappoint with shoddy execution. These are the no-more-customer-friction lessons we’ve learned from Amazon, UBER, and iTunes. Ross will even describe what B2B companies can learn from consumerism.
  • It’s All About THEM: Ross Shafer’s tech and telecom keynotes focus on how adaptation is crucial; even for leading edge companies. Leaders often change. Territories realign. Software versions are updated. User groups require more attention. Prices and distribution models shift. What doesn’t change is human nature and earning trust. Your clients will grow with you as long as you make every transaction about THEM. If your competitor is selling a similar product, your sales team must be able to execute at a world-class level. Ross integrates his broadcast training into an easy-to-grasp exercise that will forever change the way your tech teams build relationships.
  • Salespeople Who Tell the Best Stories Always Win: People in the tech and telecom industry are frequently going back to their clients with upgrade announcements or the ‘we no longer support that’ messages. These changes can be stressful to a sales team. Change can also cause salespeople to default to price concessions. Ross can reduce their stress by making teams aware that change is not unique to your company. Your competitors must explain the same supply chain issues and software updates to their clients. Ross will teach your team how to tell better value proposition stories. Ross will also underscore how brand differentiation goes beyond having to constantly roll out a new and better product. The best salespeople know how to sell what they have by being adept at reading the customer, client, and stakeholder’s buying style; to determine which approach earns their trust (Relationship, Consultative, Solution Oriented, or the Challenger Method). Ross outlines what to say – and how to say it.
  • User Group Members Become Better Operators: Because Ross and his team are able to study hundreds of different organizations each year, he can cross-pollinate innovative ideas from other industries to help your user group operators become more profitable. Your users will leave with a notepad full of ideas to improve their own operations.
  • Fun and Functional: Ross’s style is energizing and fun. He reveals inspirational examples of contributions by non-titled team members who have revolutionized an organization by noticing ‘innovations hiding in plain sight.’
— 
PDI Software

“Ross was terrific. He really hit home with his messaging but delivered it with humor. We all thoroughly enjoyed him!”

— CenturyLink

“It was very interesting to hear your perspective on challenges other organizations have faced and how they were able to creatively overcome them. Your stories were not only relevant, but fascinating and really resonated with the audience. Thank you for sharing your time and experience with us. We all agreed that your Keynote was a great asset to our event.”

— Square 9 Softworks

“From everyone at Square 9, I just wanted to say thank you for delivering a poignant, inspirational and very funny keynote at our Encompass 2018 event.  It was the perfect way for us to kick off our conference and the feedback we received was tremendous.  I’ve included a few quotes below of what some attendees had to say: “Great way to start this conference… Absolutely Loved Ross & thought he definitely set the tone for the event and classes to follow. Super inspiring!” – “One of the best speakers I have heard and I have gone to 30 conferences in the last 20 years.” – “Awesome message!  Great choice!” – “Great and very relevant speaker!” – Again thank you for hitting it out of the park.  We appreciate your contribution to a wildly successful event.

— 
Avid Technologies

“Ross was articulate, funny and engaging.  I think he was the perfect fit for what Avid needed.  He drove home some wonderful messages about change, personal development and the ever-shifting business marketplace.”

— Mainline Information Systems

“Your presentation has been remarkable. You moved people to tears, either through laughter or your touching wrap-up. Thank you again for making our kick-off meeting the best ever.”

SAMPLE CLIENTS

  • Ingram Micro
  • Adobe
  • Intel
  • iPipeline
  • Cox Media
  • Verizon
  • Sandia Natl. Labs`
  • Fiserv
  • Hewlett Packard
  • Blue Grace Logistics
  • Boeing
  • Reflexis
  • Microsoft
  • IBM
  • Nice Systems
  • Sage Software
  • AT&T
  • Kana
  • Fusion Storm
  • Gartner
  • RBS Worldplay
  • SMC3
  • Hitachi Data Systems
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