Ross Shafer is a frequent franchise keynote speaker. From Mom & Pop operators – to owners with multiple units – to major auto dealers, Ross offers tactical insights for motivating teams, inspiring innovative marketing, finding digital solutions, hiring and retaining the right people, and boosting customer scores.

WHAT DOES ROSS SHAFER BRING TO THE CONVERSATION?
Aside from his work in comedy and talk show broadcasting (6 Emmy Awards), Ross has bought and sold 23 different companies to date. He has written (9) books on leadership, motivating excellence, personal development, boosting customer scores, and maintaining market relevance.

Back to Categories
Ross Shafer: Retail Franchise
  • “Big” Fears Small: As a franchise keynote speaker, Ross Shafer shocks franchise owners when they learn that market-leading companies are very concerned about losing share to their smaller competitors. Smaller franchise operators often live in the community they serve, which makes them accountable to their neighbors to make things right. Ross can show your attendees how their smaller size can foster brand trust by delivering personal and empathetic service.
  • WOWing Customers Does NOT Ensure Loyalty: Ross Shafer’s franchise keynote will stun your attendees when they discover that WOW-ing the customer isn’t the key to raising scores. It is eliminating the POW moments that absolutely fuels repeated business. POWs are the unforgettable gut punches delivered when we make repeat mistakes, break our brand promises, or disappoint the customer with shoddy execution. Franchisees will appreciate Ross’s ideas because they can be implemented immediately.
  • Inspiring Operational Innovation: Since every franchise operation is concerned with maximizing people, processes, and profit, Ross cross-pollinates innovative ideas from other industries to help your teams make more money. What kinds of ideas? One student housing company found a way to retrieve over $3 million by under-thinking a solution. Ross’s consulting team devised a new mobile app to help a beauty retailer drive more traffic on rainy days. Your audience will leave with a notepad full of ideas to improve their own operations.
  • Fun and Functional: Ross’s style is energizing and fun. He reveals inspirational examples of non-executive team members who have revolutionized their organization by noticing ‘innovations hiding in plain sight.’
  • Ross Underscores Your Specific Initiatives: Ross works with each franchise organization to weave in their specific initiatives and credos. For example, a healthcare software company asked Ross to incorporate their “10 Corporate Imperatives” and the client was ecstatic with the outcome. Ross’s customization leads many attendees to say, “That was great! How long have you worked here?”
— Hilton Worldwide Inc.

“The audience response from the conference has been off the charts positive… clearly demonstrated your research into our company and industry and your absolute grasp of our company vision. This comment truly captures the sentiment shared by all…Ross Shafer was a tremendous moderator and had a positive impact on the overall flow and perception of the conference.”

— Jack in the Box

“I saw Ross’s video and hired him for our franchise conference in Honolulu and we loved him. Then, five years later I asked him, ‘Are you still funny?’ We were thrilled to learn he was funnier and more insightful than EVER!

— Ace Hardware

“Ross, what a pleasure for our franchise owners. You added a very important dimension to the success of our conference. BTW, Joe Theismann has thrown out a ton of accolades to you and has quoted and spring boarded off lot of your speech soundbites.”

— Costa Vida Management, LLC

“Ross, Thank you for sharing with our franchise operator team!!! We too were WOW-ed by your contribution to our conference… your message was perfect. You are certainly a fantastic presenter. You have a gift! You entertain and teach success principles in such a simply way where all listening can readily relate.”

— 
Labor Finders International, Inc.

“Ross was the perfect choice for our convention. I heard reports such as ’the best we’ve had.’ Not only did our audience respond to Ross’s style and message, but he was also a great guy to boot. He could not have been an easier and more pleasant person.”

SAMPLE CLIENTS

  • Jack in the Box
  • Ace Hardware
  • Jan-Pro Cleaning
  • Mr. Lube
  • Snelling Staffing
  • Invisible Fence
  • Hilton
  • RE/MAX
  • Checkers Burgers
  • Denny’s
  • Orange Theory
  • Liberty Tax Service
  • Chevrolet
  • Toyota
  • Hyundai
  • ChemDry Cleaning
  • Burger King
  • Relax The Back
  • Meineke
Back