Ross Shafer is a frequent keynote speaker for restaurant chains and food distributors who aspire to increase revenue and boost customer satisfaction scores. He has advised audiences from all categories – quick serve, fast casual, family, take-out, upscale, and buffet restaurants.

WHAT DOES ROSS BRING TO THE CONVERSATION?
While Ross Shafer was earning 6 Emmy awards for his work in comedy and talk show broadcasting, he also built a secret career buying and selling distressed companies (23 to date). He has written (9) books on leadership, motivating excellence, personal development, and market relevance.

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Ross Shafer: Restaurant & Food
  • WOWing the Restaurant Customer does NOT Increase Loyalty. However, eliminating the POW moments builds long-term loyalty. POWs are the unforgettable gut punches delivered when we make mistakes, break our brand promises, or disappoint customers with shoddy execution. Using the WOW vs. POW method, one of Ross’s clients boosted their J. D. Power scores 21 points in just 90 days.
  • It’s All about THEM. If your competitor is selling a similar product, your team must be able to differentiate your company by outperforming the competition in the areas of curiosity, market relevance, and being nimble about change. Ross will show you how to be progressive enough to make your company Future-Proof.
  • The Best Value Proposition Story Wins: Since you compete in a crowded field, how do you grow your revenues? Knowing who you are… and aren’t… defines the parameters for telling better value stories. Ross will share case studies that will inspire your teams to stick to the company blueprint… and to find fresh ways to entice your customers to prefer your brand.
  • Inspiring Operational Innovation: Since every restaurant operation is concerned about people, processes, and profit, Ross can cross-pollinate innovative ideas from other industries to help your team become more profitable. What kinds of ideas? One student housing company found a way to recover $3 million by under-thinking a solution. Ross’s consulting team devised a new mobile app to help a beauty retailer drive more traffic on rainy days. Your attendees will leave with a notepad full of ideas for innovating their own operations.
  • Fun and Functional: Ross’s style is energizing and fun. He reveals inspirational examples of contributions by non-executive team members who have revolutionized an organization by noticing ‘innovations hiding in plain sight.’
  • Ross Underscores Your Specific Initiatives: Ross works with each organization to weave in their specific initiatives and credos. For example, a company asked Ross to incorporate their “10 Corporate Imperatives” and the client was ecstatic.  Ross is NOT a canned-speech kind of speaker. His customization leads many attendees to say, “That was great! How long have you worked here?”
— Jack in the Box

“I saw Ross’s video and hired him for our franchise conference in Honolulu and we loved him. Then, five years later I asked him, ‘Are you still funny?’ We were thrilled to learn he was funnier and more insightful than EVER!

— Costa Vida Management, LLC

“Ross, Thank you for sharing with our franchise operator team!!! We too were WOW-ed by your contribution to our conference… your message was perfect. You are certainly a fantastic presenter. You have a gift! You entertain and teach success principles in such a simply way where all listening can readily relate.”

— Peter Piper Pizza, Inc.

“We were absolutely captivated by his incredible skill as a speaker, the substance of his message, and his wonderful sense of humor that had the whole crowd smiling, laughing and clapping. Ross’s humble beginnings, relentless pursuit of his goals, and tangible connection with the common folks with a meaningful message delivered with a sincere and wholesome sense of humor are a recipe for success with any group meeting.”

— Newly Weds Foods

“It was right on the money and an enjoyable exclamation point to our meeting. I continue to hear nothing but the highest compliments about Ross. Those in attendance just can’t say enough. He definitely was the best speaker we’ve ever had for content and communication. He has a great presence and manner… a perfect fit for our group of mixed disciplines.”

SAMPLE CLIENTS

  • Denny’s
  • Peter Piper Pizza
  • Subway
  • Checkers
  • Newly Weds Foods
  • Seneca Farms
  • Jack in the Box
  • Sysco
  • McCormick & Schmick’s
  • Firebirds
  • The Melting Pot
  • Natl. Restaurant Assn.
  • Culvers
  • Carl’s Jr./Hardees
  • Golden Corral
  • 7 Eleven
  • Burger King
  • Food Distributors Assn
  • Reinhart Food Service
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