Ross Shafer is a funny and frequent energy industry keynote speaker for companies who want to hear Ross’s tactical insights on motivating leaders and team members to perform at world-class levels, developing brand distinction, innovating fresh practices/processes, and improving customer satisfaction scores (NPS, CSAT, CES).

WHAT DOES ROSS BRING TO THE CONVERSATION?
A 6-time Emmy winner for his work in comedy and talk show broadcasting, Ross also carried on a secret profession of buying and selling distressed companies (23 to date). He has written (9) books on leadership, motivating excellence, personal development, and market relevance as well as produced (14) Human Resource training films on motivation, peer pressure, customer retention, and sales.

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Ross Shafer: Energy
  • Inspiring Innovation: Since every successful operation is about people, processes, and profit, Ross is able to cross-pollinate innovative ideas (from other market segments) to the energy industry. What kinds of ideas? One student housing company found a way to retrieve over $3 million by under-thinking a solution. Ross’s consulting team devised a new mobile app to help a beauty retailer drive $100 million in additional revenue on rainy days. Your audience will leave with a notepad full of ideas to tighten up and improve the profitability of their own operations.
  • WOWs Don’t Drive Loyalty: Wow-ing the energy industry customer does not increase loyalty. However, eliminating the POW moments DOES cause scores to rise dramatically. POWs are those unforgettable gut punches inflicted when we make mistakes, break our brand promise, or disappoint our customers and clients with shoddy execution. Using this method, one of Ross’s energy clients saw an increase in J.D.Power scores of 21 points in just 90 days. Attendees will leave this meeting with a fresh perspective on how the experience of working with you feels from the customer’s point of view.
  • How to Sell More…of Anything:  Superstar energy industry salespeople are brilliant at crafting emotional brand messages that invite customers, clients, marketers, and distributors to care more about your company. The best salespeople are also adept at reading the customer, client, and stakeholder’s buying preference to determine which approach earns their trust (Relationship, Consultative, Solution Oriented, or the Challenger Method). Ross outlines what to say – and how to say it.
  • It’s All About Adapting to THEM: Price changes, government regulations, and delivery adaptations are common in the energy industry. Leaders change, international rates and crude markets can be tough to navigate,and government intervention can stagnate growth. As your customers may not understand how these changes impact fuel costs and stock valuations, they ultimately don’t see your issues as their problem. When your competitor is selling a similar product, your team must be able to adapt your products and services to make THEM (the client) more profitable – THAT is the differentiator THEY want.
  • Fun and Functional: Ross’s style is energizing and fun. He reveals inspirational examples of contributions by unsung team members who have revolutionized an organization by noticing ‘innovations hiding in plain sight.’
  • Underscores Your Specific Initiatives: Further, Ross works with each organization to weave in their specific initiatives and credos. For example, a healthcare software company asked Ross to incorporate their “Ten Corporate Imperatives” and the client was ecstatic. Ross is NOT a canned-speech kind of speaker. His customization leads many attendees to say, “That was great! How long have you worked here?”
— Westar Energy

“I usually do not send the speakers the evaluation totals or comments, but in your case these are fantastic!!!! In the 14 years I have been putting meetings together, I have never seen such high scores. (4.73 are you kidding me) Remember, the scores are mostly from craft employees, who are the hardest critics.”


— Association of Energy Services Professionals (AESP)

“He was amazing and we had outstanding feedback from our attendees.”

— Electrical Generating Systems Association (EGSA)

“From your pre-planning telephone conference to your wonderful presentation, your attention to detail did not go unnoticed and was tremendously helpful and refreshing! Ross, simply stated, you brought the WOW factor.”

— Speaker Exchange Agency, LLC agent on behalf of Tennessee Valley Authority

“I wanted to let you know that TVA LOVED Ross! They were most impressed with his…knowledge, energy, entertainment and how he personalizes the message. They are getting excellent feedback from the attendees. He is truly one of Speaker Exchange’s favorite speakers. His name is tossed regularly as being a STAR!”

— Rocky Mountain Electric League

“Thanks for a great opening to our convention! Thank you for setting the tone and making our event a success! Great job, Ross!”

SAMPLE CLIENTS

  • Siemens
  • TouchstoneEnergy
  • Westar Energy
  • P2
  • Sempra Energy
  • Chevron
  • Shell Oil
  • TXOGA
  • Gulf Power
  • SoCal Edison
  • Murphy USA
  • BP
  • Cascade Natural Gas
  • Exxon Mobil
  • 76
  • Texon
  • Tennessee Valley Public Power
  • SynGas Association
  • Mirabito Energy
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