Ross Shafer is a frequent Agriculture and Food Processing Industry keynote speaker for a myriad of companies who support the farming, agri-marketing, and the food processing industries. These days, a common question in the agribusiness is, “How do we increase revenue and lower costs in such a volatile weather and supply chain environment?” Ross offers tactical insights for leaders and team members to perform at world-class levels, develop brand distinction, innovate fresh practices/processes, and improve ‘customer satisfaction’ scores.

WHAT DOES ROSS BRING TO THE CONVERSATION?
Ross Shafer is a 6-time Emmy winner for his work in comedy and talk show broadcasting. However, Ross also maintained a “side business” that bought and sold distressed companies (23 to date). He has written (9) books on leadership, motivating excellence, personal development, and market relevance and has also written and produced (14) human resource training films on leadership, customer experience, sales, workforce management, and motivating excellence.

Ross Shafer: Agriculture
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  • Every Ag industry company is about people, processes, and profit. Ross can cross-pollinate innovative ideas from other industries to help your team generate ideas to become more creative and profitable. What kinds of ideas? A large food processing organization struggled with the consumer transition from canned vegetables to organic packaging. Ross found the solution was driven by predictive demographics. One student housing company found a way to retrieve over $3 million by under-thinking a solution. Ross’s consulting team devised a new mobile app to help a beauty retailer drive $100 million in more revenue on rainy days. Your audience will leave with a notepad full of ideas to tighten up and improve the profitability of their own operations.
  • WOWs Don’t Drive Loyalty: Wow-ing the agriculture industry customer does not increase loyalty. However, eliminating the POW moments DOES cause scores to rise dramatically. POWs are those unforgivable gut punches we inflict when we make mistakes, break our brand promise, or disappoint our customers and clients with shoddy execution. Using this method, one of Ross’s energy clients saw an increase in J.D. Power scores of 21 points in just 90 days. Attendees will leave this meeting with a totally fresh perspective about the customer’s buying moods.
  • How to Sell More…of Anything:  Superstar Ag industry salespeople are brilliant at crafting emotional brand messages that invite customers, clients, marketers, and distributors to care more about your company. The best salespeople are also adept at reading the customer, client, and stakeholder’s buying preferences to determine which approach earns their trust. (Relationship, Consultative, Solution Oriented, or the Challenger Method). Ross outlines what to say – and how to say it.
  • Distinguishing Your Brand: You compete in a crowded field (even within your niche). So how do you keep growing revenues? Ross will remind your team that “the best value proposition story always wins.” Knowing who you are…and who you are not, defines the parameters for telling better value stories. Ross also underscores that brand differentiation goes beyond having to constantly roll out new and different products or services. In a time-starved society, best-in-class performance means solving any missteps with extreme urgency.
  • Ross Underscores Your Specific Initiatives: Ross works with each organization to weave in their specific initiatives and credos. For example, a healthcare software company asked Ross to incorporate their “Ten Corporate Imperatives” and when he did the client was ecstatic. Ross is NOT a canned-speech kind of speaker. His customization leads many attendees to say, “That was great! How long have you worked here?”
  • FUN & FUNCTIONAL
    Ross’s style is energizing and fun. He reveals inspirational contributions typically from unsung team members) who have literally revolutionized an organization by noticing ‘innovations that were hiding in plain sight.’
— National Agricultural Marketing Association

“I thoroughly enjoyed and learned a lot from your presentation. I was truly impressed with the depth of your knowledge and humanity. A perfect blend of relevance, facts and humor. Thank you for enlightening me.”

— Agronomy Company of Canada Ltd.

“What a GREAT presentation Ross gave our group. They were completely engaged and took home some simple, easy, but brilliant methods to better their businesses. Exceeded expectations…I did not know how engaging he would be going in as I all had to go off were his videos (I had never seen him speak)…He had our audience on the edge of the seat and filled with laughter…very engaging!”

— Produce for Better Health

“I would like to thank you for an outstanding presentation during our Annual Conference. Your ability to teach and entertain our audience was quite impressive and surpassed any keynote we’ve had in the past. The power-packed presentation armed our audience with invaluable information that will change how they do business and strategize to remain relevant. The results from our annual conference survey support the notion that our audience was blown away. I immensely appreciate you making me look great and upping the ante for our future keynote speakers. You will be a tough act to follow!”

— Newly Weds Foods

“It was right on the money and an enjoyable exclamation point to our meeting. I continue to hear nothing but the highest compliments about Ross. Those in attendance just can’t say enough. He definitely was the best speaker we’ve ever had for content and communication. He has a great presence and manner… a perfect fit for our group of mixed disciplines.”

— Seneca Foods

“What a talent! We asked Ross to do two separate 2-hour sessions and he didn’t lose the audience’s attention for a second! So funny. So insightful. Such an approachable guy.”

SAMPLE CLIENTS

  • Cargill
  • Valley Irrigation
  • Produce for Better Health Foundation
  • Mosaic
  • Agronomy Company of Canada LTD.
  • Giant Foods
  • Seneca Foods
  • Fertilome
  • Newly Weds Foods
  • NAMA
  • Arett Sales
  • Western Milling
  • California Grain & Feed Assn.
  • California Food Processing
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