Ross Shafer is Emmy award winning television host, comedian, author, and popular keynote speaker on the subjects of market relevance, growing market share, and shifting customer trends.
in this episode I want to talk about the evolution in the ways Your Customers WANT to be served. Last week, I was lucky enough to spend time with a company called NICE –…NICE has a groundbreaking Cloud-Based software suite called CXONE – that will help you perfect the customer experience…which you need to do because 80% of customers will bail on you after just ONE bad experience…now I have to tell you that I am not being paid to say this.
Hi, I’m Ross Shafer and I thank you for finding the Relevant leaders Club where I’m dedicated to keeping leaders and team members relevant; which means you have to matter to your customers and your co workers or they will just flat out leave you – and in this episode I want to talk about motivating yourself and your workforce with something simple.
Are you about to turn your business over to a son or daughter…and you’re freaking out? I hear this a lot. And as much as you love them, you’re terrified your child will decimate everything you’ve worked so hard to achieve. Wow…you think a lot of yourself don’t you? You think you’re the only one who can run your business? The only one who can sustain your baby?
Are you good at dealing with change? You’re not? I’ll make you feel better. The number one reason companies hire me is to help their teams deal with change…because a merger or acquisition is disruptive. A change in management is disruptive. Too often, team members don’t know what their jobs are anymore…or even if they still have a job.
In this How to start a small business series, I’ve talked about cash flow management, how to find your customers, and today I’ll describe how to KEEP your customers coming back. It’s one thing to do clever marketing to attract customers but you want to sustain your business so you need return customers Here’s the First tip.
You want to start a small business but you don’t want to blow your life savings doing it. Good. I want to talk to those of you who are dying to start your own business…but you’ve heard that 50% of all small businesses fail within five years.
Are you an OK…but not a great negotiator when it comes to making a business deal? I can help you learn How to Negotiate a purchase whether it’s real estate…another business…or better terms on an existing deal…how do you get what you want?
Do you get intimidated when you have to make a pitch to the Big Client? This week I want to talk to you about overcoming the feeling of being intimidated when you’ve finally landed a meeting with that major client. You want a sale but you don’t want to look – or sound stupid. Lets say you’re trying to convince a BIG retail chain or a major distributor to do business with you.
Ah I know what you want. You want Instant credibility with your clients and customers. Today, I want to talk about how you can achieve instant credibility…even in a business where you have no experience or track record. I was at the Natl. Portable Storage conference this week and I met an enterprising woman I’ll call Emily.
I want to talk about people who were on top of the world…but got knocked down hard…and THEN came back stronger than ever. Today, I have a bounce–back story of resilience that will surprise you..and hopefully inspire you. I should tell you I’m doing this story from my room at the Cosmopolitan Hotel in Las Vegas – where I just interviewed actor and activist Alec Baldwin. We talked for an hour, in front of 2,300 people.