Ross Shafer is a frequent keynote speaker for a variety of organizations that deal with supply chain and distribution issues.

WHAT DOES ROSS BRING TO THE CONVERSATION?
Ross Shafer is a 6-time Emmy winner for his work in comedy and talk show broadcasting and has also had a secret career of buying and selling distressed companies (23 to date). He has written (9) books on leadership, motivating excellence, personal development, and market relevance.

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Ross Shafer: Supply Chain
  • WOWing The Customer Does NOT Drive Loyalty: Supply Chain keynote audiences will be stunned to learn that Wow-ing the customer does not increase customer loyalty. However, eliminating the POW moments DOES create long-time customers. POWs are the unforgivable gut punches we inflict when we make repeated mistakes, break our brand promises, or disappoint our customers with shoddy execution. These are the no-more-customer-friction lessons we’ve learned from Amazon, UBER, and iTunes. Ross will even describe to B2B companies what can be learned from consumerism.
  • Innovations Hiding in Plain Sight: Because Ross and his team are able to study hundreds of diverse organizations each year, they can cross-pollinate innovative ideas from other industries to help your supply chain teams become more nimble. Your audience members will fill their note pads with ideas to improve their own operations.
  • It’s All About THEM: Constant change and adaptation are common occurrences in the distribution and supply chain world: leaders often change; team member turnover is unpredictable; product size, configuration, and delivery methods are ever-evolving. While your clients may not understand how those changes affect their pricing and brand promise, it is incumbent upon you to show empathy and ultimately make them look like heroes. Curiosity makes every transaction about THEM. Ross integrates his broadcast training into easy-to-grasp exercises that will forever change the way your team members build (and sustain) relationships.
  • Fun and Functional: Ross’s style is energizing and fun. He reveals inspirational examples of contributions by non-executive team members who have revolutionized an organization by noticing ‘innovations hiding in plain sight.’
  • Underscores Your Specific Initiatives: Further, Ross works with each organization to weave in their specific initiatives and credos. For example, a healthcare software company asked Ross to incorporate their “Ten Corporate Imperatives” and the client was ecstatic when he did.  Ross is NOT a canned-speech kind of speaker. His customization leads many attendees to ask, “That was great! How long have you worked here?”
  • Salespeople Who Tell the Best Stories Always Win: People in the distribution and supply chain field are frequently going back to their clients with procedural change announcements – or have to have the ‘we no longer support that product’ conversation. These changes can be stressful to a sales team. Change can also cause salespeople to panic-default to price concessions. Ross will teach your team how to tell better value proposition stories, to save (or grow) the customer. The best salespeople know how to sell what they have by being adept at reading the customer, client, and stakeholder’s buying style to determine which approach earns their trust (Relationship, Consultative, Solution Oriented, or the Challenger Method). Ross outlines what to say – and how to say it.
— FCA US LLC / Fiat Chrysler

“This was our 11th conference and Ross was easily one of the best speakers we have heard.  The primary focus of our 2018 Mopar Business Conference was increasing customer retention by improving the customer experience.  Ross was dynamic, entertaining and most of all relevant to our audience and our goals for the meeting.  His insights added great value to help our participants in real-world applications.”

— VendorNet

“On a scale of 1 to 5 with 5 being the best, Ross was rated a 10 by many of
the attendees and I’m not exaggerating. The audience loved him. I can’t tell
you how many people came up to me saying how fantastic he is. 
One person told me she could have listened to him for a full day! His 
content was on point for the audience, made them think, and of course he is
very funny. In a word. FANTASTIC!”

— SAIA

“Best keynote ever! Everyone, and I mean everyone, raved about his presentation. Thank you so much!”

— National Portable Storage Association

“Ross was a great hit. Not only a great presenter but also the best customized presentation I have ever seen.”

SAMPLE CLIENTS

  • SAIA
  • Atlas Van Lines
  • Dayton Freight
  • Transmark
  • Blue Grace Logistics
  • L’Oreal
  • Genesco
  • Fiat Chrysler
  • Western Milling
  • FedEx
  • United Cargo
  • Landstar Systems
  • OmniTRAX
  • Host Hotel Products
  • Huttig
  • VendorNet
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