Ross Shafer is a frequent Building and Construction Industry keynote speaker for companies and associations that support design, building, engineering, and construction finance, as well as associated construction software industries.

WHAT DOES ROSS BRING TO THE CONVERSATION? As a 6-time TV Emmy winner for his work in comedy and talk show broadcasting, Ross has also carried on the profitable profession of buying and selling distressed companies (23 to date). He has written (9) books on leadership, motivating excellence, personal development, and market relevance. Ross has also written and produced (14) human resource training movies on leadership, customer experience, sales, workforce management, and motivating excellence.

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Ross Shafer: Building & Construction
  • Inspiring Innovation: Since every building industry project is about people, processes, and profit, Ross can cross-pollinate innovative ideas from other industries to help your teams become more profitable. What kinds of ideas? One student housing company found a way to retrieve over $3 million by under-thinking a solution. Ross’s consulting team devised a new mobile app to help a beauty retailer drive $100 million in more revenue on rainy days. Your audience will leave with a notepad full of ideas to tighten up and improve the profitability of their operations.
  • WOW-ing Building Industry Customers Doesn’t Drive Loyalty: Wowing the customer does not guarantee loyalty. However, eliminating the POW moments DOES create lifetime customers. POWs are the unforgettable gut punches we inflict when we make mistakes, break our brand promise, or disappoint the customer with shoddy execution. Ross will share case studies from organizations that have successfully used this kind of customer approach to grow J.D. Power scores by double digits. Attendees will leave this meeting with a fresh perspective regarding the customer’s shifting point of view.
  • It’s All About THEM: Constant change and adaptation is common in the building industry. Leaders often change. Supply chain issues fluctuate. Employee turnover is a given. Prices, products, and delivery methods are subject to overnight shifts. Your customers usually don’t see how these changes affect price…because they don’t understand your obstacles as their problem. It is your job to constantly let the customer drive your next move. If your competitor is selling a similar product or service, but isn’t giving customers what they want…when they want it….your teams have a phenomenal opportunity to grab market share. Ross integrates his broadcast training into an easy-to-grasp exercise that will forever change the way your team sells.
  • How to Sell More…of Everything: Building industry companies compete in a crowded field (even within your niche). Ross will remind your team that “the best value proposition story always wins.” Knowing who you are… and who you are not… defines the parameters for telling better value stories. Superstar salespeople craft emotional brand messages that invite customers, clients, and members to care about your organization. The best salespeople are also adept at reading the customer, client, and stakeholder’s buying style to determine which approach earns their trust (Relationship, Consultative, Solution Oriented, or the Challenger Method). Ross outlines what to say – and how to say it.
  • Fun and Functional: Ross’s style is energizing and fun. He reveals inspirational contributions by unsung team members who have revolutionized an organization by noticing ‘innovations hiding in plain sight.’
  • Ross Underscores Your Specific Initiatives: Ross works with each client to weave in their specific initiatives and credos. For example, a healthcare software company asked Ross to incorporate their “Ten Corporate Imperatives” and the client was ecstatic.  Ross is NOT a canned-speech kind of speaker. His customization leads many attendees to say, “That was great! How long have you worked here?”
— Natl. Portable Storage Association

“Thank you for your outstanding keynote address to our National Portable Storage Association (NPSA) Annual Conference in Las Vegas. I have heard nothing but praise regarding your keynote. You provided the most customized keynote I have ever experienced. You did your research, you understood our industry, and you wove this knowledge and information into your stories. I vow to recommend you every chance I get, and of course I hope to work with you again. Thank you again, Ross!”

— University Mechanical & Engineering Contractors, Inc. (UMEC)

“I have listened to numerous motivational speakers in my life but no one like you. I liked your direct, tell it like it is attitude and I know you changed many people’s lives at UMEC today. I especially liked the part about women. So true. Thank you so much. Keep up the good work.”

— Bradford White Corporation

“You did an outstanding job.  Here are a few comments I received: “Ross was awesome”…too many times to count; “when are you going to use him again?  I want to be there.” And my favorite:  “Why didn’t you have Ross stay for Tuesday’s meeting!” Every Rep I talked to said it was the best meeting they had ever attended.  I can’t thank you enough.”

— Airefco Inc.

“Thank you for your professionalism, preparation, and real-world examples of what it takes to be successful and be the best. Everybody LOVED Ross!!!

SAMPLE CLIENTS

  • Icynene
  • Armstrong
  • Oldcastle
  • Johns Manville
  • Honeywell
  • Kidde Fire Security
  • ModSpace
  • Portable Storage Assn.
  • Huttig Building Prod.
  • Johnstone Supply
  • AMT Media
  • Sullair
  • Notifier Alarms
  • Genesco
  • PPG
  • Duro-Last Roofing
  • Carrier
  • Insulate America
  • Resilient Floor Covering Institute
  • Meritage Homes
  • KPFF Consulting Engineers
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