Ross Shafer is a frequent insurance industry keynote speaker for both brick and mortar and online insurance organizations.

WHAT DOES ROSS BRING TO THE CONVERSATION?
Ross Shafer is a 6-time TV Emmy winner for his work in comedy and talk show broadcasting. Ross has also carried on the profitable profession of buying and selling distressed companies (23 to date). He has written (9) books on leadership, motivating excellence, personal development, and market relevance. Ross has also written and produced (14) human resource training movies on leadership, customer experience, sales, workforce management, and motivating excellence.

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Ross Shafer: Insurance Industry
  • How to Sell More of…Everything: Superstar insurance salespeople are savvy at crafting emotional brand messages that invite customers and clients to care more about your offerings and your company. The best salespeople are also adept at reading the customer, client, and stakeholder’s buying style to determine which approach earns their trust (Relationship, Consultative, Solution Oriented, or the Challenger Method). Ross outlines what to say – and how to say it.
  • Consultative Approach: The insurance industry has wisely embraced the consultative approach to selling and servicing clients. But what does that mean, exactly? Trusted B2C & B2B advisors are now expected to be “experts” on nearly every financial aspect of their client’s personal and professional life (including their widely disparate businesses). Ross will discuss how to position yourself as a trusted long-term advisor/consultant.
  • Advisors & Consultants will Learn How to Innovate: Because Ross and his team are able to study hundreds of diverse organizations each year, he can cross-pollinate innovative ideas from other industries to help your consultants and advisors become more profitable. Your audience members will leave with a notepad full of ideas to improve their own operations.
  • WOWing Clients Doesn’t Drive Loyalty: “Wow-ing” the client or customer does not increase loyalty. However, eliminating the POW moments DOES drive long-term loyalty. POWs are the unforgivable gut punches delivered when we make mistakes, break our brand promise, or disappoint the client with shoddy execution. Using the WOW vs. POW method, one of Ross’s energy clients saw their J.D. Power scores jump 21 points in just 90 days. Attendees will leave this meeting with a fresh perspective of how the experience of working with you feels from the customer’s point of view.
  • Fun and Functional: Ross’s style is energizing and fun. He reveals inspirational examples of contributions by unsung team members who have revolutionized an organization by noticing ‘innovations hiding in plain sight.’
  • Underscores Your Specific Initiatives: Ross works with each insurance industry organization to dovetail their specific initiatives and credos. For example, a healthcare software company asked Ross to incorporate their “10 Corporate Imperatives” and the client was ecstatic he could do it so seamlessly. Ross is NOT a canned-speech kind of speaker. His customization leads many attendees to ask, “That was great! How long have you worked here?”
— CPS Insurance Services

“Ross was amazing. He killed it for us! Super dynamic guy. Thank you so much!”

— CUNA Mutual Group

“ He was awesome—one of the most talked about speakers of the event.”

— SAN Group

“Ross weas GREAT! Sooo funny! I was sitting in the front row and laughing quite loud…other times trying not to cry. I really think the entire audience enjoyed his keynote too….He was able to connect with the audience on an emotional level quite effectively.”

— Allstate Insurance

“Once again Ross exceeded our expectations with his delivery and integration of our goals and objectives.  He is a true professional and pleasure to partner with for our leadership meetings.  He delivers a strong message with humor and enthusiasm.”

— Germania Insurance

“Our Conference was a big success and Ross had a big hand in making it that way. Several attendees who have attended all or most of our conferences said Ross, by far, was the best speaker we have ever had. Ross seemed to have a good handle on who we were and used humor to give everyone the right attitude. Thank You for the great job… Ross is going to be a hard act to follow!“

SAMPLE CLIENTS

  • Aflac
  • Assurex Global
  • Canada Life
  • Progressive
  • Allstate
  • Pemco
  • Blue Cross/Blue Shield
  • Farmers
  • MDRT
  • Humana
  • Metlife
  • American Family
  • PDRMA
  • Univera
  • Nationwide
  • PARMA
  • State Farm
  • Utica National
  • ACCORD LOMA
  • Selective
  • PartnerRe
  • Peloton Global
  • Casualty Actuarial Society
  • Germania Insurance
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