How to Create a Publicity Stunt That Goes Viral – Part One
This week I want to talk about how you can create a publicity stunt that goes viral. You’ve seen other companies get a huge boost from “going viral” and I’m sure you’ve wondered how you could pull that off. I’ve been wanting to talk about this for a long time because so many “new media” companies will try to convince you that THEY have the answer. Well, I’ll give you the answer for free. There is NO guarantee a video or newsworthy idea will go viral.