Michael Burger here. Just got back from a trip to Costco. Picked up a jar of Kirkland brand chocolate covered almonds. Why is this relevant? Jim Sinegal, the founder of Costco discovered by changing the shape of the round nut containers…to square nut containers, he could squeeze more jars on the pallet. Genius! By getting…
Whole Foods in Newport Beach, Calif. will now drive you and your bread to your car after you shop. I love the simplicity of this service don’t you? This works on a couple of levels…Offering to drive you to your car spares you from having to push that cart full of groceries with the one…
Why do grocery stores offer you free samples of food? Is it because they think you’re hungry and they care? No. Is it because they want you to sample the food and buy it? Perhaps. The main reason however, is they want to keep you in the store longer. If your hungry, you’ll leave. If…
I just had a great customer experience at Nordstrom’s Rack. I was in the store shopping and hear the sound of two beautiful voices behind me say “I’m here to check you out” and before I could let the compliment wash over me, I turn around and, they really were there “just to check me…