Description
Citizen Sayles is the story of a wildly successful and highly fictional character. Winston Forde Sayles. He is a sales-oriented Zillionaire and tireless philanthropist who expires (of natural causes) at the age of 81. However, his dying words, “Key Holly”, intrigue the editor of the daily paper enough to send his ace reporter, Wally Perkins, to find out the story behind the words. Wally interviews friends, relatives, and an arch enemy to uncover what Sayles meant by the mysterious phrase. In his quest for the answer, Wally writes a five-part series highlighting Winston Sayles’ philosophies for sales success:
- Customer Research Creates Rapport
- Ask Questions and Listen for Needs
- Benefits Move Customers to Buy
- Embrace Objections
- Be Persistent & Adjust Your Close
Ironically, a frustrated Wally wins the Pulitzer but never discovers the meaning of Key Holly. However, in the closing seconds, the viewing audience secretly learns the true meaning of Key Holly, unlocking Winston Sayles’ most important lesson.
