Ross Shafer is Emmy award winning television host, comedian, author, and popular keynote speaker on the subjects of market relevance, growing market share, and shifting customer trends.
Behave Like a Startup By leadership author and keynote speaker Ross Shafer Has Your Company Felt Complacency Creeping in? When your company first launched, did you shake the world with something new and groundbreaking? Were you the unlikely underdog that unseated the industry leaders? Over time, have you had so much success that you’ve slowly…
Could you run a company if the serious threat of bankruptcy were looming? C’mon, it’s much easier for a leader to run a company when business is bright and rosy…but you need to be a leader who can face reality, jump into an unexpected firestorm, and rescue your company from market obliteration. A leader like…
Are you ever curious about why some people get hired over others? Me too. Luckily I have a sneaky way to find answers to these kinds of questions. I ask them in plain view of the world! Last month, as I was filling in as the morning drive talk radio host on Denver’s 710AM –…
We are all guilty of coming up with what we think is a brilliant idea and trying to run fast with it. We are so convinced that our idea is so “White Hot” that we don’t even bother to ask anyone if our idea has actual value. After all, others may not see the “vision”…
First, this is not a commercial for the swag you see above. But I have to tell you the brand name because it’s relevant to the story. Secondly, this is not a story about food. It’s about relevance on a couple of levels. Ok, disclaimers turned in. Let’s move on to the tale. As some…
Let’s assume you want to grow your business. Maybe you want the skills to transition to a new career. Suppose you want a better personal life than you had last year. Those aspirations can be the seeds of motivation. But none of those things will ever happen without motion of some kind. But what are…
Mid-Life Crisis much?! Almost everyone over 50 years old has asked the question. “I’m 50. Now what do I do?” Chances are you have been working for a quarter century (or more) and will recognize one or more of these scenarios. (1) You’ve worked at the same organization for most of your life. You wonder if…
Our team is frequently hired to advise companies on how to become more relevant. Actually, companies want us to tell them how to be “the MOST relevant” in their industry. This is a challenge because we have yet to come across the 100% perfectly relevant organization. You’d think we had found that perfect company by…
Your skills are important to a lot of people. Other people depend upon your contributions. And, if you have made a commitment to your employer (to do a particular job) then you are expected to be there and perform that job. If you don’t show up, you might be jeopardizing the efforts of your entire…
Are you feeling like you don’t matter to your company anymore? Have you recently been passed over for a promotion or a raise? Maybe you’re even afraid your job will be phased out? If you feel that way, you are probably right. But we can help. (That’s why we wrote this book). We want you…