Ross Shafer is Emmy award winning television host, comedian, author, and popular keynote speaker on the subjects of market relevance, growing market share, and shifting customer trends.

Birthday cake that reads 50

I’m 50… Now what?

“I’m 50… Now What?” If you’re over 50, you’ve probably asked yourself that question more than once. Maybe even today. And if you’ve worked a quarter century—or more—some of this might sound familiar: You’ve stayed loyal to one organization your entire career… and now wonder if that was the right call. You’ve bounced through several…