Ross Shafer is Emmy award winning Television host, comedian, author, and popular keynote speaker on the subjects of market relevance, growing market share, and shifting customer trends.
Are you insecure about an area of your life? Are you trying to keep your insecurity a secret? I might have some insight for you. This week I want to talk about your insecurities…and more specifically how to “manage” them. The fact is, you might not fully conquer your fear of not being smart enough, not skinny enough, not wealthy enough, or not talented enough. However, I would argue that regardless of what YOU think are your shortcomings, you can still be an inspiring leader or parent. I can say that because I’ve met a lot of successful people…with low self-esteem.
Are you worried that technology will eventually replace you and your job? What about artificial intelligence? Should we be afraid of robots taking over? This week I’m going to interview Scott Klososky. Scott is one of the world’s hottest Technology Thought leaders on Artificial Intelligence and the Love/Hate relationship smart people and smart companies have with technology. First let me start by telling you that tech guru Scott Klososky grew up poor – and has less formal education than YOU DO.
This week I interview Reggie Rivers…a phenomenal entrepreneur who played six seasons as a running back for the Denver Broncos NFL team. Reggie never thought he would ever play in the NFL. He wasn’t drafted but his attitude and unusual mind-set made him relaxed enough to compete at the highest levels. He has used that same attitude “trick” to achieve the highest heights in the corporate world. You will love hearing how YOU can make a minor shift in your thinking to achieve greatness.
Today I want to talk about business consultants. Have you ever wondered if you should hire one? Consultants charge a lot of money (me included) to come in and analyze what’s wrong, what’s right, and boost the confidence of your own strengths. But sometimes you just need the last part. You need to hear some common sense from someone you respect…and who isn’t threatening or condescending.
Does your brand have a strong enough “story” that your product or service sells itself? A strong brand story stirs emotions in people…gives people a compelling reason to buy. And the story has to be simple and powerful enough so that you can’t wait to repeat the story to your friends. If a brand causes you to “feel something” there is a good chance you will become an UNPAID salesperson for the brand.
You know how we’ve been told, “Never Judge a Book by Its cover? Well THAT’s wrong and I’ll tell you why. Sometimes a book or product doesn’t sell because you haven’t communicated the purpose well enough. It’s marketing that I want to talk about today. How do you get people to pay attention to YOU. First, what you sell has to be in high demand…and quickly communicated. I love old newspaper ads that get to the point. Headache? Instant Cure.
This past weekend, I watched Chevy Chase’s Christmas Vacation – and one of my favorite scenes is when Clark Griswald’s boss tries to eliminate Christmas Bonuses. That clip resonated with millions of people who get stiffed every year…. Now, I’m not talking about those of you who have strict performance-based bonuses. I’m talking to the rest of you small business owners who arbitrarily come up with what you think is a “begrudgingly acceptable” December bonus.
Hi everybody I’m Ross Shafer and today on the Relevant Leaders Club I want to talk about the People who tell us, “Just do the right thing.” And I think I know what that means but sometimes the right thing just feels wrong. They say the right thing is to turn the other cheek when someone injures or wrongs you…but its too easy to think that retaliation is the right thing.
You know about speed dating but today I want to talk about SPEED LEADERSHIP…and this idea came from a group of Millennial Leaders… (who by the way are not kids anymore). The first Millennials will be 40 in 3 years…so they have talent and experience – they just don’t have patience. Here’s what this group told me “I didn’t go to Wharton and I don’t want to study Peter Drucker or Jack Welch. Just tell me three things I need to know about leading people. GO!
I want to talk about rejection…and more specifically…how to be just fine with it. I’m serious! I have become a big fan of Rejection. Rejection is actually very good for us. Having our plans trounced is sometimes the resistance we need…to get better…to toughen up. A tree’s root system gets stronger when the tree is subjected to high winds.” When you go to a gym and wake up sore, the soreness is good for you. It forces your muscles to rebuild… stronger.
