Ross Shafer is Emmy award winning Television host, comedian, author, and popular keynote speaker on the subjects of market relevance, growing market share, and shifting customer trends.
You want to start a small business but you don’t know how to get your products or services to market. This week is Part Two of my “How to Start a Small Business” series …how to find customers who will buy what you’re selling. The most common mistake for people who start a business is to think they will automatically be successful.
You want to start a small business but you don’t want to blow your life savings doing it. Good. I want to talk to those of you who are dying to start your own business…but you’ve heard that 50% of all small businesses fail within five years.
Are you an OK…but not a great negotiator when it comes to making a business deal? I can help you learn How to Negotiate a purchase whether it’s real estate…another business…or better terms on an existing deal…how do you get what you want?
Are you trying to sell to Millennial’s; the largest demographic in the world? Then, I want to talk about how you can do a better job selling to Millennial’s. This week interviewed multi-generational expert Cam Marston. Cam and I have known each other for years. His business and mine have grown in a somewhat parallel path and Cam is a guy I’ve wanted as a guest on my blog for a long time.
I didn’t write the script for this blog. I was so inspired by an interview I saw from a healthcare CEO that I ran to my office and shot a video. The show was on CNBC and my initial reaction was, “I love how this guy engages the home audience. This is the kind of CEO that Millennial’s would listen to. He’s a leader for every young person in America.”
Do you get intimidated when you have to make a pitch to the Big Client? This week I want to talk to you about overcoming the feeling of being intimidated when you’ve finally landed a meeting with that major client. You want a sale but you don’t want to look – or sound stupid. Lets say you’re trying to convince a BIG retail chain or a major distributor to do business with you.
Based upon the YouTube hits (or lack of) that I got, this is the most unpopular blog I’ve written. Either people didn’t like the advice or they wouldn’t admit they hate their job that much. So, this is my second chance to get your opinions. Watch the video and comment if you want. Truth only, please.
Ah I know what you want. You want Instant credibility with your clients and customers. Today, I want to talk about how you can achieve instant credibility…even in a business where you have no experience or track record. I was at the Natl. Portable Storage conference this week and I met an enterprising woman I’ll call Emily.
I want to talk about people who were on top of the world…but got knocked down hard…and THEN came back stronger than ever. Today, I have a bounce–back story of resilience that will surprise you..and hopefully inspire you. I should tell you I’m doing this story from my room at the Cosmopolitan Hotel in Las Vegas – where I just interviewed actor and activist Alec Baldwin. We talked for an hour, in front of 2,300 people.
I think we spend too much time trying to “set trends” and be original…unless you are a pure “artist.” Artists create and express themselves without considering the commercial value of their art. I admire that kind of innate originality. However, ff you want to be intentionally successful in enterprise, you will do well to watch for trends and find a way to leverage the trend for your own commercial success.