Ross Shafer is Emmy award winning television host, comedian, author, and popular keynote speaker on the subjects of market relevance, growing market share, and shifting customer trends.

Stressed out business woman.

What’s the Difference Between Stress & Fear?

Today I want to talk about fear; the kind of fear that threatens to shut down your business or your career. I’ve talked to you about my being a serial entrepreneur and how some of my ventures failed miserably while others turned out to be very successful. My friends tell me I’m a guy who is fearless about making decisions. That may be what it looks like but I have a system for squashing fear and I’ll describe how you can make that system work for you too!

Are you driving customers away? Frownie face being held by a customer

How to Stop Driving Customers Away

This week I want to talk about how easy it is to disconnect from the people who keep your company alive. Look, I know you have demands coming at you from all sides because, as leaders, we’re expected to drive growth, manage people, and cut costs. If revenue is lagging or costs are escalating, we call a meeting and strategize, we buy industry research, and we hire third-party companies to compile Big Data.

Motivate spelled in cutout magazine letters

3 Ways to Motivate Yourself Even When You Don’t Feel Like It

Today, I want to talk about how to motivate your team…even when you don’t feel like it. You’ve heard the cliché “it’s lonely it is at The Top.” It’s true. Until you are sitting in the leader’s chair you never realize how isolated it can feel. Truth is though, even top tier leaders need a little motivation and validation – at the same exact time you’re supposed to be leading the troops. So how do you pull that off?

"Sales" with an arrow going up. How to sell anything

How to Sell More (Of Anything)

Today I want to talk to you about how to sell more…of anything. As you can guess, I have been a part of a lot of sales meetings and the number one question I get is this, “How can we boost our sales?” I have a very simple answer. If you want to sell more, you have to tell a better story. It doesn’t matter if you’re selling automobiles, financial services, or B2B software programs, the top salespeople always have the best value proposition.