Ross Shafer here and I got into this room before the audience so I could shoot today’s lesson. There will be 900 small business owners in here and I’ll be talking to them about how to beat Amazon. As some of you know, I’m a management consultant and convention keynoter who also writes books about who succeeds, who fails, and why.
in this episode I want to talk about the evolution in the ways Your Customers WANT to be served. Last week, I was lucky enough to spend time with a company called NICE –…NICE has a groundbreaking Cloud-Based software suite called CXONE – that will help you perfect the customer experience…which you need to do because 80% of customers will bail on you after just ONE bad experience…now I have to tell you that I am not being paid to say this.
in this episode I want to talk about the evolution in the ways Your Customers WANT to be served. Last week, I was lucky enough to spend time with a company called NICE –…NICE has a groundbreaking Cloud-Based software suite called CXONE – that will help you perfect the customer experience…which you need to do because 80% of customers will bail on you after just ONE bad experience…now I have to tell you that I am not being paid to say this.
Hi, I’m Ross Shafer and I thank you for finding the Relevant leaders Club where I’m dedicated to keeping leaders and team members relevant; which means you have to matter to your customers and your co workers or they will just flat out leave you – and in this episode I want to talk about motivating yourself and your workforce with something simple.
I have a list. Now, I would usually urge you to subscribe to my YouTube channel right now… but like I advise senior leaders, “Go to the wrong meetings…learn what’s happening outside of your industry because you’ll find a lot of profitable advice from unlikely sources.” I feel the same way about this blog. If you want to stay relevant, try other business-related blogs.
Are you about to turn your business over to a son or daughter…and you’re freaking out? I hear this a lot. And as much as you love them, you’re terrified your child will decimate everything you’ve worked so hard to achieve. Wow…you think a lot of yourself don’t you? You think you’re the only one who can run your business? The only one who can sustain your baby?
Do you still matter? I’m sure you matter to your family – but do you matter to your employer or to your market? If you’re starting to feel vulnerable then I’ll break the news to you. It’s possible you just aren’t relevant anymore…and none of you friends have the courage to tell you. So how did you become irrelevant? You don’t know, do you? You used to be the go-to person…and now you’re not.
Why are some people great Salespeople and others aren’t? You may think you know the answer…but I think I can surprise you. If you’re in sales, you have probably been motivated to buy books and watch videos and study sales systems; which I’m sure are all very good… but I prefer to hear the real-world stories of people who don’t just write about it…but are cashing big paychecks DOING IT.
Are you good at dealing with change? You’re not? I’ll make you feel better. The number one reason companies hire me is to help their teams deal with change…because a merger or acquisition is disruptive. A change in management is disruptive. Too often, team members don’t know what their jobs are anymore…or even if they still have a job.
In this How to start a small business series, I’ve talked about cash flow management, how to find your customers, and today I’ll describe how to KEEP your customers coming back. It’s one thing to do clever marketing to attract customers but you want to sustain your business so you need return customers Here’s the First tip.