Our clients frequently asked this question, “What can we offer our customers and clients as a Value-Add?” Well, Value-Add means you want to offer a bonus that your competitors don’t. First, if you are already offering great service, authentic empathy, and a sense of customer urgency…then we answer, “give people FREE WI-FI – It’s cheap to you and valuable to them.” These days, your customers and clients feel the need to stay connected 24 hours a day….7 days a week….365 days of the year. If you question that, take a look at what I saw in the Delta Terminal of LaGuardia airport. There are over 100 mounted (and connected) iPads available for anyone to use…FREE. You can check the latest weather, read USA Today, surf the Net, check email. It’s all out in the open…and it’s free. THIS is the airport of the future. This is Ross Shafer for the Relevant Report.
Category: Relevant Leaders ClubBy Ross Shafer