Ross Shafer is Emmy award winning television host, comedian, author, and popular keynote speaker on the subjects of market relevance, growing market share, and shifting customer trends.

Calculator reading recession, Ben Franklin looking worried

Should you Fear a Recession?

Post-Recession Business Strategies: How to Thrive After an Economic Downturn Recessions come and go. Afterward, will you change the way you do business? While economists analyze GDP growth and unemployment trends, business leaders must face a more pressing question: How will your business operate in a post-recession world? This isn’t about rebuilding the past —…

Man telling a great story in a mic

How to Tell Great Stories

This article is for speakers. For pastors. For teachers. For attorneys. For salespeople. For parents. For anyone who influences behavior with their words. In other words, you. If you’re a motivational speaker, you already know stories are your sharpest tool. But if you’re just recycling the same old Greatest Hits every time you’re onstage, you’re…