In the recession many organizations thought they had to offer the lowest possible prices to be able to compete. Well, that recession is over and many smart organizations have learned that their customers and clients demand quality and value now. Furthermore, that those same clients and customers will pay more for quality goods and services. You can create your own recovery by NOT discounting your prices anymore. Both Ford Motor company and General Motors have been able to pay back their incredible debts by focusing on their higher priced vehicles – by offering a quality product instead of a cheaper one. Carl’s Jr and Hardees hamburger chains are enjoying exceptional profits; NOT from offering extra value meals – but instead offering juicy $6 dollar hamburger burgers and delicious Turkey Burgers. Even Carrier heating and air conditioning company finds the profits are much better in their high end Greenspeed technology products over their entry level R-22 heat pumps. Take a close look at what you sell. Can you add value and quality to support a higher price or fee? If so, have the courage to know that your customer and clients want that from you. They don’t want to “go cheap” like they did in 2008. We welcome your comments to this video. This is Ross Shafer for the Relevant Report ™.
Category: Relevant Leaders ClubBy Ross Shafer