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  • Client Reviews
  • Keynote Topics
    • How to Sustain a Relevant Culture?
    • WOW vs POW – Customer Expectations TODAY
    • Virtual Keynote
    • A Clean, Corporate Comedy Show
    • Ross Shafer: The Ultimate EMCEE
  • Videos
  • Ross’s Blog
  • About Ross
  • Contact Us

Yearly Archives: 2013

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  2. 2013

How to Upgrade Your Client Pitch

Relevant Leaders ClubBy Ross ShaferJuly 31, 2013Leave a comment

Hi! Ross Shafer for the Relevant Report, and I am about you make you a rock star at your next sales presentation. Hopefully you have gotten your world-class graphics together…and even more hopeful that you are NOT going to be using a flip chart or white board like the one you see here. Maybe you’ve upgraded…

Why Hold Expensive Meetings?

Relevant Leaders ClubBy Ross ShaferJuly 28, 2013Leave a comment

Hi Ross Shafer for the Relevant Report and I am in the Bahamas…Nassau…Paradise Island….and that is the Atlantis hotel in the background. So why would I be reporting from here? I’ll tell you why. Just a few years ago it was unheard of for an organization or company to hold a meeting at an expensive, exotic…

How to Conquer Job Burnout

Relevant Leaders ClubBy Ross ShaferJuly 21, 2013Leave a comment

Ross Shafer for the Relevant Report.  Today, I want to talk about how to conquer burnout…in your job or career. If you’re feeling burned out at work it is probably because you’re being asked to work ridiculous hours – nights – weekends – holidays – and every day you come home exhausted; virtually paralyzed to…

How to Double Your Revenue

Relevant Leaders ClubBy Ross ShaferJuly 12, 2013Leave a comment

I want to tell you about a true American success story…born from noticing the obvious. Recently at a Denny’s Franchise Owner’s meeting I met a young man named Glenn Beattie. Glenn scraped together enough money to buy a Denny’s restaurant in Phoenix, Arizona. He wasn’t afraid he’d lose money because he had noticed something obvious…

Guerilla Marketing from Samsung?

Relevant Leaders ClubBy Ross ShaferMay 1, 2013Leave a comment

Hi Ross Shafer with the Relevant Report. I just got into the Orlando airport and, on my flight, I was sitting next to a woman who I would guess was between 75 ad 80 years old. She was coming to Orlando to visit her grandkids. A man on the other side of us struck up…

What Can YOU Give The World?

Relevant Leaders ClubBy Ross ShaferApril 10, 2013Leave a comment

Ok, this is my last Relevant Report from Vienna, Austria. I have to say that I was struck by the vast history and influence of this country… a country that brought the world Mozart, Beethoven, Licht, Strauss, Sigmund Freud, and the world’s greatest movie star, Arnold Schwarteznegger? But instead of thinking about what Austria has brought…

Can Your Brand Survive 500 Years?

Relevant Leaders ClubBy Ross ShaferFebruary 25, 2013Leave a comment

This is Ross Shafer reporting from Vienna, Austria; where I have just heard the Vienna Boys Choir. Imagine this group from a “brand perspective.” The Vienna Boys Choir has been performing for 500 years! How does a brand last 500 years!? Extreme Excellence. Thousands of boys ten-to-thirteen years-old audition for these roles and only the…

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