How to Launch Your Killer APP Idea
By leadership author and keynote speaker Ross Shafer
I’m Ross Shafer and I thank you for finding the Relevant Leaders Club where each week I post a new video to help boost your business and career. Today, I want to talk about YOUR big idea for an APP that will make you RICH. Every week, I get 3-4 people who pull me aside to say, “I’ve got a revolutionary idea for a new phone App but don’t tell anybody because I don’t want anybody to steal it.” Really? You’re worried that somebody might steal your non-developed app idea? THEFT is not your biggest problem. Your biggest threat is that your app idea already exists from two-dozen other app developers. Let me save you a lot of time and energy, if you have an idea for an app, do your due diligence by searching for your idea on the App Store and Google Play. I don’t mean to crush your smokes but today there are over 2 million apps in the Apple App Store and over 2.2 million available on Google play. So there is a good chance your mental twin has beaten you to the app. But even though someone has already thought of YOUR idea, if you’re smart, you can probably improve upon it.
You know that App users are crazed & obsessed (maybe you’re one of them) and if you are, then you probably shop for similar apps and choose the one with more features or better graphics. So, let’s say you’ve done your due diligence. You know the competition and you still think you can do it better. How do you get it done and how much will it cost? Well, there are a ton of companies like Zapporoo.com or WoodridgeSoftware.com who can do it for you and I’ve put the links down below. Or if you are truly PARANOID that someone will steal your idea, then develop the app yourself. You can’t blame anyone of stealing if you’re the author. I found a great article on Lifehacker.com and I’ve posted that link down below as well. How about the cost…? That depends. If you’re savvy about coding, the cost can be as little as $300. Do-It-Yourself templates make it easy for those of you who know how to code. But if you don’t want to mess with code you can get top-tier team of programmers to create an app for $5,000 to $250 thousand. I know that sounds like a lot of money, but if you own the right company, a compatible app could drive a staggering amount of income for you. The Starbucks mobile app lets customers order ahead of time and pay with a beep. The App generates billions in revenue for Starbucks. Great Clips has tied their app to help customers schedule a haircut, find locations, and even has real time weather (because people don’t like to get their haircut when it rains). Great Clips churns out tens of millions with their app.
I didn’t make this video to discourage you because it’s entirely possible that you have an idea that could make you rich. But like any business, you HAVE TO KNOW what your competition is doing right – and doing wrong. Don’t throw a lot of money and time into the App business unless you are convinced there is a unique opportunity. You certainly don’t want to brag about your next greatest App and have your friend say, “Sorry, It’s been done, dude.”
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