Here is a little quiz: Who do you think is the most underserved and most misunderstood customer? Times up! It’s women! Women are the new head of the household because they are the most powerful customers you will ever have…and I say this for only one reason. Women buy everything! Women comprise 83% of all consumer purchasing. They dominate in categories like automobiles, software, homes, home furnishings, and even financial decisions. If you want to grow, you need to understand how women like to be treated….and then market TO women. If you think my statistics are impossible, think about this guys…you didn’t get a flat screen TV until SHE said you could get it, right? This is Ross Shafer for The Relevant Report.
Category: Relevant Leaders ClubBy Ross Shafer
Hey there Ross –
Enjoyed watching your recent relevant report video posts! Great! just Great! Especially liked Customer Urgency and Women Rule. Then I perused the photos of your team and are there any women? Maybe I didn’t scroll far enough, but sure would be interested in being considered! What could I add? Well I am a humorist, but it seems that if women are going to rule the world, or continue to rule, you need ME to help THEM manage their stress in everyday situations…work place, home place, heck, any place! Because if we women don’t start doing a better job of this, stress is going to kill us too. And since statistics say men die earlier (because they want to (hahaha) then who’s going to rule the world? The dumb people, that’s who. Anyway, thanks for your time. I enjoy your messages. Bobbe