Ross Shafer

Why Are Clubs and Associations Dying?

in this episode I want to talk about the evolution in the ways Your Customers WANT to be served. Last week, I was lucky enough to spend time with a company called NICE –…NICE has a groundbreaking Cloud-Based software suite called CXONE – that will help you perfect the customer experience…which you need to do because 80% of customers will bail on you after just ONE bad experience…now I have to tell you that I am not being paid to say this.

Ross Shafer

Is Your Company Future Proof?

in this episode I want to talk about the evolution in the ways Your Customers WANT to be served. Last week, I was lucky enough to spend time with a company called NICE –…NICE has a groundbreaking Cloud-Based software suite called CXONE – that will help you perfect the customer experience…which you need to do because 80% of customers will bail on you after just ONE bad experience…now I have to tell you that I am not being paid to say this.

Ross Shafer

What Keeps 28 Million Small Businesses Up at Night?

I have a list. Now, I would usually urge you to subscribe to my YouTube channel right now… but like I advise senior leaders, “Go to the wrong meetings…learn what’s happening outside of your industry because you’ll find a lot of profitable advice from unlikely sources.” I feel the same way about this blog. If you want to stay relevant, try other business-related blogs.

Ross Shafer

Do You Still Matter?

Do you still matter? I’m sure you matter to your family – but do you matter to your employer or to your market? If you’re starting to feel vulnerable then I’ll break the news to you. It’s possible you just aren’t relevant anymore…and none of you friends have the courage to tell you. So how did you become irrelevant? You don’t know, do you? You used to be the go-to person…and now you’re not.

Ross Shafer

How Do The Best Salespeople Sell?

Why are some people great Salespeople and others aren’t? You may think you know the answer…but I think I can surprise you. If you’re in sales, you have probably been motivated to buy books and watch videos and study sales systems; which I’m sure are all very good… but I prefer to hear the real-world stories of people who don’t just write about it…but are cashing big paychecks DOING IT.

Ross Shafer

How to Find Customers

You want to start a small business but you don’t know how to get your products or services to market. This week is Part Two of my “How to Start a Small Business” series …how to find customers who will buy what you’re selling. The most common mistake for people who start a business is to think they will automatically be successful.