2016

The Difference Between Management and Leadership

Is there a difference between Management? and…Leadership? YES! This week I want to talk about the vast difference between Management and Leadership…because a lot of people think they mean the same thing. They don’t. I was doing Q & A for a large association in Miami this week and I thought leaders would want to spout off about it…but the majority of the discussion came from employees and staff. Non-managers see it this way. We HAVE to do what management says…but we WANT to do what leadership says.

How to Master Your Craft

I know you’re probably really good at something. But are you a master? Do you want to achieve Mastery? Good because I want to talk about how to become a Master of your Craft. A friend of mine is Mike Neun, Mike was a valuable mentor who helped me learn MY craft. What I love about Mike is that he doesn’t just pursue what he finds interesting….he sets out to master that interest. Last week Mike told me about a book by Robert Greene titled Mastery.

The Pow Wow Effect on Customer Service

I’ve got a totally fresh approach for teaching customer service. I’ve actually invented a bulletproof way for your entire team – from the entry level on up – to instantly start improving your customer experience. A bold statement, right? Well, I’ve written and produced (14) HR training films on this subject and written books on Customer Empathy and Customer Urgency. And over the years, I’ve seen the formulas for building a “customer centric culture” get more and more complex.

When Does Loyalty Happen

I want to talk about when loyalty happens. It’s the final moment of every transaction. All of our lives we’ve been told to make a good first impression…and that’s certainly important but the most important moment is our final impression. How your customers feel at the end of the transaction influences if they will come back…and more importantly, what they will tell other people about you.

How to Be a Highly Paid Stand-Up Comedian

This week, I’m going to teach you how you can become a highly paid stand up comedian…or a highly paid anything, for that matter…and this week I’m going to give you a bulletproof way to become one of the highest paid people in your profession…this is NOT an infomercial….and you don’t have to buy any books -or products -or seminars from me or from anybody.

Do People Trust You?

The big news of this month wasn’t just the election of Donald Trump as the new President-Elect but the protests against his election. Were people upset that America didn’t elect its first female president? Was it about Love and Hate? No. Thousands of people, especially young people, protested in (11) US cities because of a lack of trust. These protesters felt betrayed by the system. Remember, on the night of the election, only 34% of voters thought Donald Trump was honest. And it was worse for Hillary Clinton. Only 31% of voters thought she was trustworthy.

How Can Leaders Make Better Decisions?

As you know, at the very core of great leadership is being able to make good decisions every day. How can you do that? I suggest that you start preparing your decisions and your actions well in advance. Great leaders premeditate how they will respond to every situation so they are never surprised, they’re never shocked and they know if they already know how they will respond to all kinds of scenarios. They won’t have to make crucial decisions under pressure or in some cases, a crisis.

How to Do Live Streaming

Hi everybody Ross Shafer here and many of you have told me you want to start doing FACEBOOK LIVE streaming or Twitter PERISCOPE streaming. It’s a great idea whether you want to become a social media personality – or if you want to keep in touch with your clients and LIVE streaming VIDEO can be explosive if you want to promote a new product or do video tours of your location. BUT, you have to know how to make your LIVE stream compelling to watch.

How to Buy Whatever You Want

This week I want to encourage you to stop complaining that you don’t have any money – and that can’t get what you want. Hi everybody I’m Ross Shafer and I’m glad you found the Relevant Leaders Club where each week I post a new video to either boost your business or your career…and this week I want to encourage you to get whatever you want: cars, boats, homes, airplanes…whatever makes you sweaty, even though you think it’s probably impossible. Take my dad, Chuck Shafer. He was a humble man with big aspirations. We never had a lot of money but that didn’t stop my dad.

How to Keep Life Simple

We should all simplify our lives and my friend Joe Calloway has some great ideas for how to do that. Hi everybody I’m Ross Shafer. Thanks for finding the Relevant Leaders Club where each week I post a new video on how to boost your business and your career and today I’m on location for a speech at the Arizona Biltmore in Phoenix. It’s a very unique resort in that it was inspired by the architect Frank Lloyd Wright. In fact, the designs you see throughout the compound are still licensed by the Wright family, which means they still get paid.