The Difference Between Management and Leadership

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Is there a difference between Management? and…Leadership? YES! This week I want to talk about the vast difference between Management and Leadership…because a lot of people think they mean the same thing. They don’t. I was doing Q & A for a large association in Miami this week and I thought leaders would want to spout off about it…but the majority of the discussion came from employees and staff. Non-managers see it this way. We HAVE to do what management says…but we WANT to do what leadership says.

The Pow Wow Effect on Customer Service

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I’ve got a totally fresh approach for teaching customer service. I’ve actually invented a bulletproof way for your entire team – from the entry level on up – to instantly start improving your customer experience. A bold statement, right? Well, I’ve written and produced (14) HR training films on this subject and written books on Customer Empathy and Customer Urgency. And over the years, I’ve seen the formulas for building a “customer centric culture” get more and more complex.

When Does Loyalty Happen

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I want to talk about when loyalty happens. It’s the final moment of every transaction. All of our lives we’ve been told to make a good first impression…and that’s certainly important but the most important moment is our final impression. How your customers feel at the end of the transaction influences if they will come back…and more importantly, what they will tell other people about you.

How Can Leaders Make Better Decisions?

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As you know, at the very core of great leadership is being able to make good decisions every day. How can you do that? I suggest that you start preparing your decisions and your actions well in advance. Great leaders premeditate how they will respond to every situation so they are never surprised, they’re never shocked and they know if they already know how they will respond to all kinds of scenarios. They won’t have to make crucial decisions under pressure or in some cases, a crisis.

Hand presses elevator buttons. Creating a powerful Elevator pitch

How to Craft a Powerful 30-Second Elevator Pitch (With a Proven Formula)

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Hi I’m Ross Shafer and I want to thank you for finding the Relevant Leaders Club where each week I post a video on how to build your business or your career. This week I want to talk to you about how you can be more interesting in an elevator… literally. I’m talking about how to give a better Elevator Pitch. Some people call it an Elevator speech; it’s the story you tell to explain what you do in 30 seconds or less.

How to Stop Career-Killing Blunders

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I’m frequently asked, “What is the one mistake I should avoid?” Believe it or not, there IS one mistake that can derail you and I’ll bet you’re doing it right. I’m Ross Shafer and I want to thank you for finding the Relevant Leaders Club where each week I post a new video to help you grow your career or your business. Today, I want to talk about the dumbest blunder that we all make. I’ve been guilty of this myself. In fact, I always kick myself when I realize I’m doing it again.

Re-Think Your Success Idols

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I’m Ross Shafer and I want to thank you for finding the Relevant Leaders Club where each week I post videos to help you grow your business and your career. Today I want you to rethink who you take inspiration from. Too often we look at the rich or famous on TV and think I WANT THAT LIFE but I have no idea how to get there? IT’s not magic. It’s not connections. It’s about drive. Desire. It’s rejection and never giving up. And right about now I know you’re saying BLAH, BLAH, BLAH, I’ve heard this all before, Ross. Well, here’s a story you haven’t heard.

You’re 50…Now What?

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Ok, you’ve just turned 50… and your life didn’t turn out like your thought it would, so what do you do now? Hi I’m Ross Shafer and I want to thank you for finding the Relevant Leaders Club where each week I post a new video to help you grow your career or your business. Today, I want to talk to you about what’s going through your mind as you turn 50 or 60. Or, if you’re in your late 40’s… you’re close enough to get a lot out of this message.

Beware of Dangerous Motivational Speakers

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I’m on a rant today and want to warn you about motivational speakers – the ones who are dangerous. This is no joke. Hi everybody I’m Ross Shafer and I want to thank you for finding the Relevant Leaders Club where I post new videos every week to help you grow your business and your career. Today, I want to warn you about dangerous motivational speakers; which pains me because as a business author and speaker, my clients think of ME as one of those guys. But I don’t ask my audiences to physically risk life and limb to prove a point.

Why Do Top Leaders Still Need Coaching?

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This week I want to talk about why coaches are important and why wildly successful leaders still feel the need to be coached. You first introduction to coaching was a kid playing sports. We all had bad coaches who thought leadership was yelling… so the word coach still makes you cringe. But if you had a good coach, you learned discipline from the coach, you learned to push yourself further when you felt like quitting, and a good coach taught you skills and techniques that made you better than you ever thought you could be.