HOW TO SUSTAIN A RELEVANT CULTURE
In today’s fast‑moving marketplace, sustaining a relevant corporate culture isn’t optional—it’s essential. In this wildly entertaining keynote, Ross Shafer shows your team how to ignite fresh thinking, exceed modern customer expectations, build genuine relationships, and leave a lasting emotional impact in every final interaction.
TAKEAWAYS
1. Relevance Is… The Moving Target
A truly relevant culture must be constantly curated. Your organization needs to be nimble enough to adapt on demand. Ross will inspire your teams to replace complacency with out‑of‑silo thinking, sharing tactics for cultivating an endless supply of fresh ideas and breakthrough solutions.
2. Customer Expectations Have Evolved
In No More Customer Friction, Ross Shafer reveals case studies showing how his WOW vs. POW method skyrocketed satisfaction scores—by preventing customer gut‑punches, reckless disappointments, and inexcusable blunders that send buyers straight to the competition.
Bonus: A full breakout session on advanced strategies is also available.
3. The Relationship‑Building Secret Nobody Talks About
Should you rely solely on AI and CRM tools to nurture relationships, or double down on human connection? The answer is both. Learn the little‑known rapport‑building practice used by top talk‑show hosts to generate instant trust and loyalty—no fluff, just proven results.
4. Culture Is Defined by Your Final Interactions
Loyalty hinges on the emotional story you tell in those last few moments of every transaction. Beware: the wrong post‑sale survey can undo an otherwise perfect engagement. Ross will reveal how to craft closing interactions that cement customers for life.
