Ross Shafer On The 5 Things You Need To Be A Successful Author or Writer Kristin Marquet for AUTHORITY MAGAZINE 2-09-2022 …I didn’t know that writing jokes and telling carefully crafted stories were being noticed by my heroes. So, I was blown away when The Tonight Show Host, Johnny Carson, sent me a handwritten note…
Over the years I have been quizzed countless times, “Did you really invent the Science Guy?” The answer is “NO!” His parents, Ned and Jaqueline Nye, were responsible for that. However, I can lay claim to being the first guy to put Bill Nye on TV – and first coined the “Science Guy.” To be…
Powerful Opening Lines & Ice Breakers to Captivate Your Audience As a speaker, your opening lines and ice breakers set the tone for your entire presentation. The first few moments are crucial—they can either engage your audience or lose their attention before you’ve even begun. Whether you’re speaking at a corporate event, a conference, or…
THE POWER OF PUBLIC SPEAKING IS OBVIOUS. There is no faster way to get ahead in your industry than to speak well in public. Look around. Great communicators are the ones who are getting ahead. They are the ones who get noticed and influence others to get use their ideas. Speaking with confidence in front…
In tough times, most companies become obsessed with their competition. They want to know if they are struggling, too. Progressive Insurance wants to know what Geico is doing. Macy’s wants insider information about Nordstrom. Ford wants to know Chrysler’s secrets…and so on. And, because I speak or consult with 70+ organizations a year (often your…
Recessions come and go. Afterward, will you change the way you do business? According to the NBER (National Bureau of Economic Research) there have been nine recessions since l953. None have lasted longer than 16 months. And, they are always followed by a “recovery period” which leads to “tremendous growth.” So you can look forward…
Patients today live in a world of stress, heartache, and daily disruptions. Now more than ever, they need the empathy and understanding of their physicians, nurses, and healthcare providers. Who is Winning a Patient’s Trust Today? The hospitals and medical practices who continue to win market share and patient loyalty know something most don’t. When…
WHO SHOULD READ THIS ARTICLE? I am writing this for motivational speakers who want to find an endless supply of stories they can use to encourage other people. I include in the list of “motivational speakers,” professional orators, pastors, priests, rabbis, attorneys, teachers, professors, lecturers, salespeople, parents, and anyone else who intends to influence behaviors…
I get a lot of requests from friends and clients who ask, “How do I write my own book? Where do I start.” Here goes (and it ain’t that hard). Since you are ready to write a self-published book, you must first realize there are no hard and fast rules. People write books in many…
I wrote a book titled, Behave Like A Startup because so many of my clients were frustrated that young startup companies were nibbling at their legacy market share. These Fortune 1000 clients found themselves puzzled because they remain convinced they were doing everything right. It’s very hard to argue against long track records. They worked…