Why Personal Branding Is Essential for Career Success in 2025 In an age where job competition remains fierce—even amid widespread talent shortages—professionals must find ways to stand out. The secret? A powerful personal brand. Your personal brand is how the world perceives your value. It’s not about flashy self-promotion—it’s about consistently showcasing your personality, leadership,…
Starting a business consulting career is exciting, but scaling it into a high-earning, long-term profession takes strategy, discipline, and strong client relationships. After more than 25 years working with clients across industries—from Fortune 500 companies to mid-sized businesses—I’ve discovered the key traits that separate thriving consultants from those who struggle to find consistent work. If…
From Pet Shop Manager to Late-Night Talk Show Host: How Thinking Bigger Changed Everything Why would I, an overweight, scraggly-bearded Pet Shop manager, ever think I had the qualifications to compete as a late-night talk show host against legends like David Letterman and Johnny Carson? The answer is simple: I believed no dream was too…
I get asked all the time, “How do I write a book? Where do I even start?” The truth is, writing your own book—especially if you’re planning to self-publish—doesn’t have to be overwhelming or expensive. Whether you’re an entrepreneur, speaker, or creative professional, a book is one of the best ways to establish authority, generate…
Ross Shafer here and when I’m alone a my hotel room I think about the successful people the ones I admire and how they got there…so today I want you to meet my friend, John Lloyd. John is one of those people who refuses to fail at anything but he would be the first to tell you, he’s not a guy who focuses on being #1.
Hi, I’m Ross Shafer and I thank you for finding the Relevant leaders Club where I’m dedicated to keeping leaders and team members relevant; which means you have to matter to your customers and your co workers or they will just flat out leave you – and in this episode I want to talk about motivating yourself and your workforce with something simple.
You want to start a small business but you don’t want to blow your life savings doing it. Good. I want to talk to those of you who are dying to start your own business…but you’ve heard that 50% of all small businesses fail within five years.
Are you an OK…but not a great negotiator when it comes to making a business deal? I can help you learn How to Negotiate a purchase whether it’s real estate…another business…or better terms on an existing deal…how do you get what you want?
Hi I’m Ross Shafer and I want to thank you for finding the Relevant Leaders Club where each week I post a video on how to build your business or your career. This week I want to talk to you about how you can be more interesting in an elevator… literally. I’m talking about how to give a better Elevator Pitch. Some people call it an Elevator speech; it’s the story you tell to explain what you do in 30 seconds or less.