Keynote · Sales & Storytelling
How to Humanize Your Brand with Sales Stories.
Facts tell. Stories sell. Ross teaches sales teams to turn features and data into short, true stories buyers remember and repeat.
Most salespeople are never taught to tell a story.
Ross spent years writing and hosting network television, where a story that doesn’t land gets canceled.
He teaches sales teams to turn features and data into short, true stories that buyers remember and repeat, through both structure and emotion.
This keynote is funny and fast, and attendees can start using the techniques the next morning.
Your audience leaves knowing
01
A simple structure for a sales story that can be told in 60 seconds.
02
How to find the stories hiding in plain sight that win customers.
03
How to make your brand feel like real people, not a logo.
This keynote is best for
Sales kickoffs · Franchise and dealer meetings · Marketing teams in any industry
Clients who booked Ross again.
Automotive, agriculture and airline leaders on what changed after Ross spoke to their teams.
“I can’t express enough the positive impact Ross had on the group today. His presentation was outstanding.”
Hyundai
CEO
“I have never seen a home run like you delivered. Thank you for being so funny and smart.”
Cargill
President
“Wow, you faced a tough crowd, especially after our recent merger. But you had us rolling!”
United Airlines Freight
VP
Check Ross’s availability for your date.
Ross works directly with his business partner, Allison Dalvit. Share your event date, audience and goals, and she will walk you through fees, travel and customization.