HOW TO TELL STORIES THAT SELL YOUR BRAND AND HUMANIZE YOUR SALES STORIES
A funny and unforgettable keynote by six-time Emmy-winning comedian, TV host, and business author, Ross Shafer.
- AUTHENTIC, EMOTIONAL STORYTELLING
AI can certainly write copy, but AI can’t make people feel confident in their purchase. Ross will teach your teams why verifiable, human stories differentiate your organization over your competitors. - WEAVING YOUR PERSONAL STORY INTO YOUR BRAND STORY
Audiences crave real human journeys. Ross uses his own life story (including coaching and launching Bill Nye, the Science Guy) as a blueprint for leaders to establish trust among your customers and your team. - WHY DO SOME STORIES GO VIRAL?
Ross shows you how to create compelling stories your customers and fans can’t wait to share. In a world of AI-generated noise and deepfakes, human word-of-mouth engagement can go viral just as fast. - NEVER RUN OUT OF STORIES
Ross teaches a reliable way to harvest fresh, ethical stories from outside your industry. With this secret, you’ll have an endless supply of emotional tales that make your brand unforgettable.