Should You Change Your Brand Name?
You know how we’ve been told, “Never Judge a Book by Its cover? Well THAT’s wrong and I’ll tell you why. Sometimes a book or product doesn’t sell because you haven’t communicated the purpose well enough. It’s marketing that I want to talk about today. How do you get people to pay attention to YOU. First, what you sell has to be in high demand…and quickly communicated. I love old newspaper ads that get to the point. Headache? Instant Cure.