Does your brand have a strong enough “story” that your product or service sells itself? A strong brand story stirs emotions in people…gives people a compelling reason to buy. And the story has to be simple and powerful enough so that you can’t wait to repeat the story to your friends. If a brand causes you to “feel something” there is a good chance you will become an UNPAID salesperson for the brand.
You know how we’ve been told, “Never Judge a Book by Its cover? Well THAT’s wrong and I’ll tell you why. Sometimes a book or product doesn’t sell because you haven’t communicated the purpose well enough. It’s marketing that I want to talk about today. How do you get people to pay attention to YOU. First, what you sell has to be in high demand…and quickly communicated. I love old newspaper ads that get to the point. Headache? Instant Cure.
This past weekend, I watched Chevy Chase’s Christmas Vacation – and one of my favorite scenes is when Clark Griswald’s boss tries to eliminate Christmas Bonuses. That clip resonated with millions of people who get stiffed every year…. Now, I’m not talking about those of you who have strict performance-based bonuses. I’m talking to the rest of you small business owners who arbitrarily come up with what you think is a “begrudgingly acceptable” December bonus.
Hi everybody I’m Ross Shafer and today on the Relevant Leaders Club I want to talk about the People who tell us, “Just do the right thing.” And I think I know what that means but sometimes the right thing just feels wrong. They say the right thing is to turn the other cheek when someone injures or wrongs you…but its too easy to think that retaliation is the right thing.