Today’s focus is all about YOU. I want to talk about your personality. How do suppose other people think of you based upon your personality? Are you approachable or are you shy? Are you likeable or are you standoffish? Let’s say you just got a big promotion and you have to give a public presentation of some kind. Are you expected to be grateful? Or Commanding? Are you supposed to be persuasive? Or, do you think you should demonstrate fearlessness?
Today, I want to talk about how to motivate your team…even when you don’t feel like it. You’ve heard the cliché “it’s lonely it is at The Top.” It’s true. Until you are sitting in the leader’s chair you never realize how isolated it can feel. Truth is though, even top tier leaders need a little motivation and validation – at the same exact time you’re supposed to be leading the troops. So how do you pull that off?
Today, I want to talk about what made the ALS Ice Bucket Challenge dominate social media. 17 million people dumped buckets of ice on their heads and raised over 220 million dollars in six weeks. First, the reason to get involved was that ALS is a good cause. ALS is a progressive neuro-degenerative disease that affects nerve cells in the brain and the spinal cord.
This week I want to talk about how you can create a publicity stunt that goes viral. You’ve seen other companies get a huge boost from “going viral” and I’m sure you’ve wondered how you could pull that off. I’ve been wanting to talk about this for a long time because so many “new media” companies will try to convince you that THEY have the answer. Well, I’ll give you the answer for free. There is NO guarantee a video or newsworthy idea will go viral.
Today I want to talk to you about how to sell more…of anything. As you can guess, I have been a part of a lot of sales meetings and the number one question I get is this, “How can we boost our sales?” I have a very simple answer. If you want to sell more, you have to tell a better story. It doesn’t matter if you’re selling automobiles, financial services, or B2B software programs, the top salespeople always have the best value proposition.