Ross Shafer - The Official Site

ROSS SHAFER

Q: What is a fastest and cheapest way to innovate new ideas?

A: Go to the "wrong" convention. Every hotel, in every city, is holding meetings 365 days/year. Most of them (on the surface) have nothing to do with your industry. Slip in the back of the room and scribble down best practices from unlikely sources. 90% of the time nobody will ask to see your "badge."

Q: Why do most businesses fail?

A: They stupidly ignore trends and changes in customer attitudes. Example: The TV industry resisted the move toward unscripted "reality TV" because it threatened to put union actors and directors out of work. But the public wanted it...craved it. And what happened? The major TV networks lost huge market shares to cable channels (and now the Internet) because those entities gave people (the culture) what they wanted.
Q: What incentives do we need to offer our employees?

A: Above all else, you absolutely need to offer a competitive health care plan. This is far and away the #1 item employees say proves the organization cares about them, as people. Because health costs are such a wild card that could wipe out their savings, many people will switch companies for a better health plan.

Q: What kind of customer evaluation forms work the best?

A: The only eval forms that give you worthwhile information are the ones that only ask two questions; #1 How did we treat you? (and room to write in the answer) #2 Would you do business with us again? (more room to write) And then leave a space at the bottom for the customer to write in their own comments. This is what smart organizations like the The Staubach Company, Callahan Trucking, and Nordstrom have learned. Evaluation forms that require a lot of time and energy just don't get filled out. Forms that require you to use descriptor words like "Exceed Expectations" "Least Likely" Strongly Disagree" etc are a huge turn-off to customers because they don't use those phrases in their normal vocabulary. Stay simple and let people evaluate you in their own words.
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"If you don't like change, you are really going to hate extinction!"

YOU WILL LEARN:

Ross' Top 3 Skills (Non-Tech) for generating small innovations that can instantly spike revenues

Hi-Alert Customer Empathy® that overpowers conventional "customer service."

How to reward self motivation to create a culture of unstoppable growth

Ross walks the walk... he has 'Re-Invented' himself from a small town pet shop manager... to a headlining stand-up comedian... to a multiple Emmy™ Award-Winning television host... to a leading Human Resources training film producer... to one of the most sought after motivational Keynote Speakers on the subjects of Business Relevance, Fresh Practices, Customer Empathy™, and Sustaining Growth.